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So Good So You
So Good So You
51 – 200 Employees
Food & BeverageHealthcareWellness
So Good So You makes organic, cold-pressed juice shots formulated around everyday wellness goals such as immune support, energy, digestion, and mood. Its products combine certified organic ingredients with nutrient-dense superfoods, while the company’s approach extends to environmental responsibility through renewable energy use and recyclable packaging. Operating across the food and beverage, healthcare, and wellness sectors, So Good So You brings together product development and sustainability to create offerings intended to support both personal health and the planet.
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Senior Manager, Brand Activation – Social, Creator & Experiential (Remote, Minnesota)

Lead brand activation for So Good So You’s plant-based functional beverage portfolio across social, creators, partnerships, and live experiences. Build community, strengthen consumer relevance, and turn brand strategy into integrated programs.

USUnited StatesMNMinnesota
$115,000 – $130,000 / year
RemoteFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Translate brand strategy into integrated social, creator, influencer, partnership, experiential, and community programs
  • Create plans and experiences that bring the brand to life while generating attention, conversation, and sharing
  • Grow the So Good So You community and deepen ongoing consumer conversation
  • Track social platforms, creators, culture, and consumer behavior to uncover activation opportunities
  • Unify social, creator, partnership, community, and real-world activities within coordinated programs
  • Manage and develop the team through clear priorities, constructive feedback, accountability, and growth support
  • Coordinate internal stakeholders with agencies, creators, partners, and specialist vendors to deliver activation plans
  • Define goals, evaluate performance and consumer feedback, and apply learnings to future decisions
  • Report to the Director of Marketing

Requirements

  • At least five years of experience in brand activation, integrated marketing, social, influencer or creator marketing, community, experiential, partnership, integrated, or consumer marketing
  • Demonstrated success building contemporary, social-first consumer brands
  • Deep knowledge of social media, platforms, creators, trends, communities, and how brands earn attention
  • Hands-on experience spanning social, influencer or creator marketing, partnerships, experiential work, and community building
  • Ability to turn brand strategy or a brief into a clear plan and guide work from concept through delivery
  • Experience managing and developing employees and leading agencies, contractors, creators, and external partners
  • Strong creative judgment paired with effective communication
  • Bachelor’s degree in Marketing, Communications, Business, or a related discipline preferred
  • Successful completion of pre-employment drug testing and a background check is required
  • Must satisfy employment eligibility requirements verified through E-Verify

Benefits

  • Health, dental, and vision coverage, with the employer paying 80% of premiums for employees and dependents
  • 401(k) plan with a 3% company match
  • $500 annual employer contribution to an FSA
  • Discretionary time off with no accrual requirement for exempt employees
  • 12 weeks of paid primary caregiver leave
  • Four weeks of paid secondary caregiver leave
  • Short- and long-term disability, life insurance, and AD&D coverage
  • Company team gatherings and volunteer days held throughout the year

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