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Spring Venture Group
Spring Venture Group
1,001 – 5,000 Employees
H1B Visa SponsorConsultingHealthcareMarketing
Spring Venture Group is a health insurance brokerage that helps people compare insurance carriers and evaluate coverage options. The company combines technology, marketing, analytics, data science, and sales expertise to provide education, guidance, and ongoing support throughout the decision-making process. Its work spans healthcare, consulting, and marketing, with a collaborative workplace focused on innovation, customer experience, and employee career development.
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Senior Growth Marketing Specialist Remote

Lead conversion rate optimization, landing-page testing, and funnel performance for Spring Venture Group, a Medicare insurance distributor. Use analytics, SEO, experimentation, and AI-assisted marketing to increase qualified leads and reduce acquisition costs.

USUnited StatesKSKansasMOMissouriRemoteFull-timeSeniorEnglish RequiredGrowth Marketing
WordPress

Description

  • Lead the experimentation roadmap from data-backed hypotheses and prioritization through variant definition and post-test analysis.
  • Work with Paid Media to improve landing-page relevance, message alignment, and Google Ads and Meta Quality Scores.
  • Apply organic search best practices to conversion-focused landing pages, including keyword rankings, metadata, and site structure.
  • Build and run A/B and multivariate tests with enterprise platforms such as Optimizely or VWO.
  • Make minor content, copy, and logic updates to WordPress landing pages in Breakdance Builder.
  • Partner with Web Developers on core development, advanced technical implementations, and tracking integrations.
  • Use GA4 and Hotjar to identify user drop-offs, form friction, and complex conversion paths.
  • Configure custom events and triggers to validate experiment metrics.
  • Improve pathways for high-intent form submissions, digital quote completions, digital enrollments, and click-to-call actions.
  • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams.
  • Turn experiment results into actionable business recommendations.
  • Create dashboards for marketing leadership that report conversion gains and acquisition-cost savings.
  • Use generative AI to develop copy variations, speed landing-page wireframes, and evaluate qualitative user-feedback patterns.
  • Report to the Senior Director of Engagement Marketing.

Requirements

  • At least four years of focused experience in CRO, web optimization, or growth marketing, with measurable conversion improvements and testing-roadmap ownership.
  • Strong working knowledge of paid acquisition through Meta Ads and Google Ads, including how traffic source affects user intent.
  • Working knowledge of on-page SEO, including header structure, content hierarchy, and balancing copy length with conversion-focused design.
  • Experience reviewing and navigating WordPress landing pages in a visual or block-based framework; Breakdance Builder or a comparable tool is preferred.
  • Understanding of how tracking scripts and element styling influence PageSpeed performance.
  • Expert proficiency with GA4 and Google Tag Manager.
  • Ability to configure custom events and triggers for reliable experiment measurement.
  • Extensive practical experience with enterprise testing platforms, preferably Optimizely; VWO and similar tools are also acceptable.
  • Working knowledge of user experience principles.
  • Basic HTML and CSS skills; the ability to make minor style adjustments is advantageous.
  • Experience generating leads in healthcare, insurance, FinTech, or another highly regulated industry is strongly preferred.
  • AI-native marketing experience, including prompting for persuasive, compliant messaging variants and improving testing workflows with AI tools.
  • A LinkedIn profile is required during the application process.

Benefits

  • Remote work is available to employees.
  • A remote work setup with equipment provided.
  • Competitive compensation.
  • Medical, dental, and vision coverage after a short waiting period.
  • A 401(k) matching program.
  • Generous paid time off plus an additional company holiday break.
  • Annual Volunteer Time Off.
  • Donation matching.
  • Life insurance coverage.
  • An Employee Assistance Program supporting health and well-being at and outside work.
  • Rewards and recognition programs.
  • Maternity and parental leave.
  • Training and continuing support throughout a career at Spring Venture Group.
  • A diverse, inclusive, and welcoming workplace culture.
  • Optional plans include HSA/FSA, AD&D, spousal and dependent life insurance, short- and long-term disability, travel assistance, and legal coverage.
  • Additional enrollment options include HSA/FSA, 401(k), spousal and dependent life insurance, short- and long-term disability, travel assistance, identity protection, and legal plans.
  • A designated HIPAA-compliant workplace.

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