Spring Venture Group
Spring Venture Group
Spring Venture Group odamlarga sug‘urta kompaniyalarini taqqoslash va qamrov variantlarini baholashda yordam beradigan tibbiy sug‘urta brokerlik kompaniyasidir. Kompaniya qaror qabul qilish jarayonida ta’lim, yo‘l-yo‘riq va doimiy ko‘mak berish uchun texnologiya, marketing, tahlil, ma’lumotlar fani va savdo sohalaridagi tajribani birlashtiradi. Uning faoliyati sog‘liqni saqlash, konsalting va marketing yo‘nalishlarini qamrab oladi; ish muhiti innovatsiya, mijozlar tajribasi va xodimlarning kasbiy rivojlanishiga yo‘naltirilgan hamkorlikka asoslangan.

Senior Growth Marketing Specialist Remote

Lead conversion rate optimization, landing-page testing, and funnel performance for Spring Venture Group, a Medicare insurance distributor. Use analytics, SEO, experimentation, and AI-assisted marketing to increase qualified leads and reduce acquisition costs.

Tavsif

  • Lead the experimentation roadmap from data-backed hypotheses and prioritization through variant definition and post-test analysis.
  • Work with Paid Media to improve landing-page relevance, message alignment, and Google Ads and Meta Quality Scores.
  • Apply organic search best practices to conversion-focused landing pages, including keyword rankings, metadata, and site structure.
  • Build and run A/B and multivariate tests with enterprise platforms such as Optimizely or VWO.
  • Make minor content, copy, and logic updates to WordPress landing pages in Breakdance Builder.
  • Partner with Web Developers on core development, advanced technical implementations, and tracking integrations.
  • Use GA4 and Hotjar to identify user drop-offs, form friction, and complex conversion paths.
  • Configure custom events and triggers to validate experiment metrics.
  • Improve pathways for high-intent form submissions, digital quote completions, digital enrollments, and click-to-call actions.
  • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams.
  • Turn experiment results into actionable business recommendations.
  • Create dashboards for marketing leadership that report conversion gains and acquisition-cost savings.
  • Use generative AI to develop copy variations, speed landing-page wireframes, and evaluate qualitative user-feedback patterns.
  • Report to the Senior Director of Engagement Marketing.

Talablar

  • At least four years of focused experience in CRO, web optimization, or growth marketing, with measurable conversion improvements and testing-roadmap ownership.
  • Strong working knowledge of paid acquisition through Meta Ads and Google Ads, including how traffic source affects user intent.
  • Working knowledge of on-page SEO, including header structure, content hierarchy, and balancing copy length with conversion-focused design.
  • Experience reviewing and navigating WordPress landing pages in a visual or block-based framework; Breakdance Builder or a comparable tool is preferred.
  • Understanding of how tracking scripts and element styling influence PageSpeed performance.
  • Expert proficiency with GA4 and Google Tag Manager.
  • Ability to configure custom events and triggers for reliable experiment measurement.
  • Extensive practical experience with enterprise testing platforms, preferably Optimizely; VWO and similar tools are also acceptable.
  • Working knowledge of user experience principles.
  • Basic HTML and CSS skills; the ability to make minor style adjustments is advantageous.
  • Experience generating leads in healthcare, insurance, FinTech, or another highly regulated industry is strongly preferred.
  • AI-native marketing experience, including prompting for persuasive, compliant messaging variants and improving testing workflows with AI tools.
  • A LinkedIn profile is required during the application process.

Imtiyozlar

  • Remote work is available to employees.
  • A remote work setup with equipment provided.
  • Competitive compensation.
  • Medical, dental, and vision coverage after a short waiting period.
  • A 401(k) matching program.
  • Generous paid time off plus an additional company holiday break.
  • Annual Volunteer Time Off.
  • Donation matching.
  • Life insurance coverage.
  • An Employee Assistance Program supporting health and well-being at and outside work.
  • Rewards and recognition programs.
  • Maternity and parental leave.
  • Training and continuing support throughout a career at Spring Venture Group.
  • A diverse, inclusive, and welcoming workplace culture.
  • Optional plans include HSA/FSA, AD&D, spousal and dependent life insurance, short- and long-term disability, travel assistance, and legal coverage.
  • Additional enrollment options include HSA/FSA, 401(k), spousal and dependent life insurance, short- and long-term disability, travel assistance, identity protection, and legal plans.
  • A designated HIPAA-compliant workplace.

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