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Spring Venture Group
Spring Venture Group
1.001 – 5.000 Angajați
Sponsor pentru viza H1BAsistență medicalăConsultanțăMarketing
Spring Venture Group este o companie de brokeraj în domeniul asigurărilor de sănătate, care ajută oamenii să compare furnizorii de asigurări și să evalueze opțiunile de acoperire. Compania îmbină expertiza în tehnologie, marketing, analiză, știința datelor și vânzări pentru a oferi informare, îndrumare și sprijin continuu pe parcursul procesului de luare a deciziilor. Activitatea sa acoperă domeniile asistenței medicale, consultanței și marketingului, într-un mediu de lucru colaborativ, axat pe inovare, experiența clienților și dezvoltarea profesională a angajaților.
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Locurile de muncă ale companiei

Senior Growth Marketing Specialist Remote

Lead conversion rate optimization, landing-page testing, and funnel performance for Spring Venture Group, a Medicare insurance distributor. Use analytics, SEO, experimentation, and AI-assisted marketing to increase qualified leads and reduce acquisition costs.

USStatele Unite ale AmericiiKSKansasMOMissouriRemoteNormă întreagăSeniorLimbă Obligatorie: englezăMarketing de creștere
WordPress

Descriere

  • Lead the experimentation roadmap from data-backed hypotheses and prioritization through variant definition and post-test analysis.
  • Work with Paid Media to improve landing-page relevance, message alignment, and Google Ads and Meta Quality Scores.
  • Apply organic search best practices to conversion-focused landing pages, including keyword rankings, metadata, and site structure.
  • Build and run A/B and multivariate tests with enterprise platforms such as Optimizely or VWO.
  • Make minor content, copy, and logic updates to WordPress landing pages in Breakdance Builder.
  • Partner with Web Developers on core development, advanced technical implementations, and tracking integrations.
  • Use GA4 and Hotjar to identify user drop-offs, form friction, and complex conversion paths.
  • Configure custom events and triggers to validate experiment metrics.
  • Improve pathways for high-intent form submissions, digital quote completions, digital enrollments, and click-to-call actions.
  • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams.
  • Turn experiment results into actionable business recommendations.
  • Create dashboards for marketing leadership that report conversion gains and acquisition-cost savings.
  • Use generative AI to develop copy variations, speed landing-page wireframes, and evaluate qualitative user-feedback patterns.
  • Report to the Senior Director of Engagement Marketing.

Cerințe

  • At least four years of focused experience in CRO, web optimization, or growth marketing, with measurable conversion improvements and testing-roadmap ownership.
  • Strong working knowledge of paid acquisition through Meta Ads and Google Ads, including how traffic source affects user intent.
  • Working knowledge of on-page SEO, including header structure, content hierarchy, and balancing copy length with conversion-focused design.
  • Experience reviewing and navigating WordPress landing pages in a visual or block-based framework; Breakdance Builder or a comparable tool is preferred.
  • Understanding of how tracking scripts and element styling influence PageSpeed performance.
  • Expert proficiency with GA4 and Google Tag Manager.
  • Ability to configure custom events and triggers for reliable experiment measurement.
  • Extensive practical experience with enterprise testing platforms, preferably Optimizely; VWO and similar tools are also acceptable.
  • Working knowledge of user experience principles.
  • Basic HTML and CSS skills; the ability to make minor style adjustments is advantageous.
  • Experience generating leads in healthcare, insurance, FinTech, or another highly regulated industry is strongly preferred.
  • AI-native marketing experience, including prompting for persuasive, compliant messaging variants and improving testing workflows with AI tools.
  • A LinkedIn profile is required during the application process.

Beneficii

  • Remote work is available to employees.
  • A remote work setup with equipment provided.
  • Competitive compensation.
  • Medical, dental, and vision coverage after a short waiting period.
  • A 401(k) matching program.
  • Generous paid time off plus an additional company holiday break.
  • Annual Volunteer Time Off.
  • Donation matching.
  • Life insurance coverage.
  • An Employee Assistance Program supporting health and well-being at and outside work.
  • Rewards and recognition programs.
  • Maternity and parental leave.
  • Training and continuing support throughout a career at Spring Venture Group.
  • A diverse, inclusive, and welcoming workplace culture.
  • Optional plans include HSA/FSA, AD&D, spousal and dependent life insurance, short- and long-term disability, travel assistance, and legal coverage.
  • Additional enrollment options include HSA/FSA, 401(k), spousal and dependent life insurance, short- and long-term disability, travel assistance, identity protection, and legal plans.
  • A designated HIPAA-compliant workplace.

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