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Humana
Humana
H1B Visa SponsorHealthcareHealthcare InsuranceInsurance
Humana is a healthcare and health insurance company focused on improving health outcomes for individuals, communities, and the broader healthcare system. Its work includes Medicare Advantage HMO, PPO, and PFFS plans serving populations such as seniors and military members. Humana also emphasizes an inclusive workplace built around belonging, mutual respect, and opportunities for employees to contribute to the company’s health-focused mission.
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Senior Digital Marketing Analytics Professional

Lead digital marketing across owned channels for CenterWell’s senior-focused healthcare, using web, email, SMS, SEO, and social strategies. Improve audience engagement, conversion, retention, and campaign performance through analytics and optimization.

USUnited States
$86,300 – $118,700 / year
RemoteFull-timeSeniorEnglish RequiredDigital Marketing

Description

  • Build and run data-led digital marketing strategies for web, email, SMS, SEO, and organic social.
  • Lead and support owned-channel marketing initiatives and attribution.
  • Support acquisition website content updates and testing plans.
  • Monitor owned-channel results and help manage business listing inputs.
  • Create audience-focused campaigns to increase engagement, conversion, and retention.
  • Connect digital marketing work to brand, business, and growth goals.
  • Guide email strategy, including audience segmentation, automation, and performance tracking.
  • Assist with organic social planning and execution.
  • Ensure digital content follows brand voice, values, and compliance standards.
  • Work with creative, analytics, brand and portfolio teams, agencies, vendors, and other partners.
  • Coordinate timely, high-quality work across teams.
  • Track key performance indicators and prepare reports.
  • Apply consumer insights and performance data to shape and improve strategy.
  • Share campaign outcomes and business impact with stakeholders.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related area, or equivalent relevant experience.
  • At least four years of digital marketing experience, focused on owned channels.
  • Strong knowledge of SEO, content strategy, digital attribution, and user experience.
  • Demonstrated ability to develop and improve digital strategies for email, SEO, websites, and social media.
  • Experience working in agile pods and using agile methods to develop campaigns.
  • Strong analytical, communication, and project management skills.
  • A results-focused mindset and interest in data-driven decisions.
  • Experience in agile settings and cross-functional teamwork.
  • Excellent communication and stakeholder engagement skills.
  • A master’s degree or MBA is preferred.
  • Healthcare, senior services, or multi-site operations experience is preferred.
  • Familiarity with omnichannel marketing and audience segmentation is preferred.
  • Knowledge of HIPAA compliance and healthcare marketing regulations is preferred.
  • Availability to work Eastern Standard Time hours.
  • Travel of up to 10% may be required.
  • Home internet with at least 25 Mbps download and 10 Mbps upload speeds.
  • A dedicated workspace without ongoing interruptions to protect member PHI and HIPAA information.

Benefits

  • Bonus incentive plan tied to company and/or individual performance.
  • Medical, dental, and vision coverage.
  • 401(k) retirement savings plan.
  • Paid time off.
  • Company and personal holidays.
  • Paid parental and caregiver leave.
  • Short-term and long-term disability coverage.
  • Life insurance.
  • Whole-person wellness benefits.
  • Occasional travel to Humana offices for training or meetings.

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