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Aline
Aline
201 – 500 Employees
B2BHealthcareSaaS
Aline builds cloud software for senior living operators, bringing core workflows into one connected platform. Its tools span CRM and marketing, admissions, resident care and clinical records such as eMAR and care plans, dining and point of sale, and financial operations including leasing, billing, payments, and accounting. Used across assisted living, independent living, memory care, and skilled nursing, the platform connects work between teams through integrations, automation, and analytics. Aline operates as a B2B SaaS company focused on healthcare operations in the senior living sector.
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Senior Director of Creative, Digital Marketing and Systems

Lead Aline’s creative, digital marketing, AI, and marketing systems strategy for its senior living technology platform. Oversee marketing technology, website performance, creative work, and scalable AI-powered workflows.

USUnited StatesRemoteFull-timeSeniorEnglish RequiredDigital Marketing

Description

  • Lead the adoption of AI tools across marketing to improve content creation, campaign execution, personalization, and workflow automation.
  • Track developments in AI and answer engine optimization (AEO), and advise marketing leadership.
  • Establish responsible AI standards for marketing, including quality controls and brand safeguards.
  • Oversee Aline’s marketing technology stack, including marketing automation, campaign tools, and Salesforce CRM integrations.
  • Configure systems for efficient campaigns, accurate tracking, and reliable data flows into go-to-market reporting.
  • Represent marketing in technology stack decisions, vendor relationships, and tool evaluations.
  • Direct creative work across brand design, sales collateral, product marketing assets, event materials, and campaigns.
  • Manage internal creative resources and agency relationships.
  • Ensure creative work meets brand standards and communicates Aline’s positioning consistently.
  • Oversee Aline’s website architecture, content strategy, performance optimization, and ongoing development.
  • Deliver website updates, new pages, and technical improvements.
  • Ensure the website supports SEO and AEO objectives and converts visitors into pipeline.
  • Collaborate with Corporate Marketing on content strategy and with RevOps on conversion optimization and A/B testing.
  • Set the strategy for multimedia and video production, including customer stories, explainers, event recordings, and social-ready videos.

Requirements

  • Bring 10 or more years of progressive experience in creative, digital marketing, or marketing leadership in B2B SaaS, including meaningful exposure to marketing technology and systems.
  • Demonstrate high creative standards and provide a strong portfolio of brand, campaign, and digital work.
  • Understand marketing automation platforms such as HubSpot and CRM integrations such as Salesforce; administrator experience is not required, but you should understand how the systems work together.
  • Show proven experience adopting and scaling AI tools to improve marketing workflows across content, creative, campaign operations, or analytics.
  • Have experience managing web development and creative functions, including agency relationships.
  • Experience in a private equity-backed or high-growth environment is preferred.
  • Experience in senior living, healthcare technology, or vertical SaaS is an advantage but not required.
  • Take initiative to identify and fix inefficiencies and address creative gaps.
  • Work collaboratively across functions and build systems and assets that serve the full go-to-market team.
  • Take strong ownership, set a high standard for the team, and hold others to it.

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