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Aline
Aline
201 – 500 Angajați
Asistență medicalăB2BSaaS
Aline dezvoltă software în cloud pentru operatorii de servicii rezidențiale destinate persoanelor în vârstă, reunind fluxurile de lucru esențiale într-o singură platformă interconectată. Instrumentele sale acoperă CRM și marketing, admiterea rezidenților, îngrijirea acestora și dosarele clinice, precum eMAR și planurile de îngrijire, serviciile de masă și punctele de vânzare, precum și operațiunile financiare, inclusiv contractele de închiriere, facturarea, plățile și contabilitatea. Platforma este utilizată în servicii de locuire asistată, locuire independentă, îngrijire pentru persoane cu tulburări de memorie și centre de îngrijire medicală specializată, conectând activitatea echipelor prin integrări, automatizare și analiză de date. Aline operează ca o companie SaaS B2B axată pe operațiuni medicale în sectorul serviciilor rezidențiale pentru vârstnici.
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Locurile de muncă ale companiei

Senior Director of Creative, Digital Marketing and Systems

Lead Aline’s creative, digital marketing, AI, and marketing systems strategy for its senior living technology platform. Oversee marketing technology, website performance, creative work, and scalable AI-powered workflows.

USStatele Unite ale AmericiiRemoteNormă întreagăSeniorLimbă Obligatorie: englezăMarketing digital

Descriere

  • Lead the adoption of AI tools across marketing to improve content creation, campaign execution, personalization, and workflow automation.
  • Track developments in AI and answer engine optimization (AEO), and advise marketing leadership.
  • Establish responsible AI standards for marketing, including quality controls and brand safeguards.
  • Oversee Aline’s marketing technology stack, including marketing automation, campaign tools, and Salesforce CRM integrations.
  • Configure systems for efficient campaigns, accurate tracking, and reliable data flows into go-to-market reporting.
  • Represent marketing in technology stack decisions, vendor relationships, and tool evaluations.
  • Direct creative work across brand design, sales collateral, product marketing assets, event materials, and campaigns.
  • Manage internal creative resources and agency relationships.
  • Ensure creative work meets brand standards and communicates Aline’s positioning consistently.
  • Oversee Aline’s website architecture, content strategy, performance optimization, and ongoing development.
  • Deliver website updates, new pages, and technical improvements.
  • Ensure the website supports SEO and AEO objectives and converts visitors into pipeline.
  • Collaborate with Corporate Marketing on content strategy and with RevOps on conversion optimization and A/B testing.
  • Set the strategy for multimedia and video production, including customer stories, explainers, event recordings, and social-ready videos.

Cerințe

  • Bring 10 or more years of progressive experience in creative, digital marketing, or marketing leadership in B2B SaaS, including meaningful exposure to marketing technology and systems.
  • Demonstrate high creative standards and provide a strong portfolio of brand, campaign, and digital work.
  • Understand marketing automation platforms such as HubSpot and CRM integrations such as Salesforce; administrator experience is not required, but you should understand how the systems work together.
  • Show proven experience adopting and scaling AI tools to improve marketing workflows across content, creative, campaign operations, or analytics.
  • Have experience managing web development and creative functions, including agency relationships.
  • Experience in a private equity-backed or high-growth environment is preferred.
  • Experience in senior living, healthcare technology, or vertical SaaS is an advantage but not required.
  • Take initiative to identify and fix inefficiencies and address creative gaps.
  • Work collaboratively across functions and build systems and assets that serve the full go-to-market team.
  • Take strong ownership, set a high standard for the team, and hold others to it.

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