Form3
Form3
Form3 dezvoltă tehnologii de plată cloud-native pentru instituții financiare. Platforma sa pentru plăți în timp real între conturi conectează clienții la scheme de plată din SUA, UE și Regatul Unit printr-un singur API și oferă o alternativă modernă la întreținerea infrastructurii de plată vechi. Platforma este concepută pentru uzul întreprinderilor și include instrumente pentru securitate, conformitate, prevenirea fraudei și integrarea cu sistemele existente. Form3 activează în domeniile finanțelor, tehnologiei financiare și software-ului ca serviciu, iar profilul companiei menționează o echipă de 501–1.000 de angajați.

Senior Digital Marketing Manager

Lead digital growth, demand generation and integrated campaigns for Form3’s cloud-native payments platform. Build pipeline and strengthen the brand through data-informed marketing.

Descriere

  • Shape Form3’s digital growth and demand generation strategy.
  • Develop go-to-market plans for products, propositions, markets and major announcements.
  • Deliver integrated, multi-channel programmes that build awareness, engagement, qualified leads and pipeline.
  • Create account-based marketing programmes for strategic accounts and high-value prospects.
  • Apply AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign results.
  • Track performance across the marketing funnel and recommend improvements based on insights.
  • Improve website performance, conversion, user journeys and marketing-driven engagement.
  • Report to the Marketing Director.
  • Partner with Sales, Customer Success, Product and the wider Marketing team.
  • Connect marketing activity to commercial priorities and uncover opportunities in strategic accounts.

Cerințe

  • At least six years of experience in B2B digital marketing, demand generation or campaign management.
  • Experience setting campaign strategy and delivering integrated marketing campaigns.
  • A record of connecting marketing investment to revenue growth and return on investment.
  • Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
  • Hands-on use of AI, automation and marketing technology to improve campaign performance.
  • Strong digital marketing skills spanning websites, landing pages, email, paid media, search and social.
  • Strong analytical and performance reporting skills.
  • A commercial, customer-focused approach.
  • Excellent communication and stakeholder management skills.
  • Ability to collaborate effectively across functions.
  • Technology, SaaS, fintech or payments experience is an advantage.
  • Experience working across multiple markets, such as the UK, Europe or North America, is an advantage.
  • Familiarity with Salesforce, Pardot, Salesloft, Cognism and ZoomInfo is an advantage.

Beneficii

  • Fully remote work with flexible business arrangements.
  • Part-time working arrangements are available.
  • A healthy work-life balance.
  • A full benefits package, with details available on the careers page.
  • Equipment provided for remote work.
  • Getting-started support during the first few days, including team members visiting the office.

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