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Tonal
Tonal
501 – 1,000 Employees
H1B Visa SponsorB2CFitnessHardware
Tonal develops smart home fitness hardware and software that brings strength training into the home. Its system combines adjustable digital resistance, exercise science, personalized workout programming, expert coaching, and performance tracking to create guided training sessions that adapt as users progress. For people exploring careers in fitness technology, consumer hardware, or digital wellness, Tonal offers a product-focused environment centered on making strength training more accessible and data-informed.
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Senior Brand Design Lead at Tonal (Austin Hybrid)

Lead Tonal’s connected-fitness brand across integrated campaigns, digital experiences, retail, and product launches. Shape creative direction, deliver hands-on design, and help grow the company’s internal creative team.

USUnited StatesTXTexas
$150,000 – $195,000 / year
HybridFull-timeSeniorEnglish RequiredBrand Designer

Description

  • Define and shape the next stage of Tonal’s brand.
  • Turn brand strategy, positioning, consumer research, and business goals into creative concepts and finished work.
  • Guide Tonal’s visual expression across the complete customer journey.
  • Create work for campaigns, paid media, organic social, web, email, retail, events, and other brand channels.
  • Lead integrated creative for brand campaigns, product launches, partnerships, and major marketing initiatives from concept to delivery.
  • Set creative standards for design, typography, photography, video, motion, and narrative.
  • Advance Tonal’s visual identity, creative guidelines, systems, and templates.
  • Collaborate with Brand Marketing, Growth Marketing, agencies, Product Marketing, E-commerce, Content, and partner teams.
  • Create and refine performance-focused creative informed by results and consumer insights.
  • Turn Tonal’s technology, training intelligence, product value, and member results into clear consumer stories.
  • Help establish Tonal’s internal creative team, capabilities, and resourcing model.
  • Recruit, lead, and develop creative professionals as the function grows.
  • Manage agencies, freelancers, photographers, directors, production partners, and other external contributors.
  • Give creative direction and feedback while remaining actively involved in the work.
  • Report to the Senior Manager, Brand Marketing.

Requirements

  • At least eight years of experience in design, art direction, or creative roles supporting consumer brands or agencies.
  • Demonstrated experience directing the creative work of others.
  • A portfolio showing exceptional visual execution, conceptual strength, and integrated brand projects.
  • Advanced command of creative tools, with the ability to carry work from initial concept to final production.
  • Background creating for digital, social, paid media, web, email, retail, and other consumer channels.
  • Strong knowledge of photography, video, motion, typography, and visual communication.
  • Experience building integrated campaigns across brand and performance marketing channels.
  • Ability to make complex products, technology, and benefits understandable through compelling creative.
  • Comfort working on lean teams and establishing processes and capabilities from the ground up.
  • Experience managing or mentoring designers.
  • Strong collaboration skills across marketing, production, growth, product, and executive teams.
  • Ability to work at speed, handle ambiguity, and manage competing priorities.
  • Familiarity with AI-powered creative tools is a plus.
  • Authorized to work legally in the United States and/or Canada.

Benefits

  • Health coverage
  • Retirement savings programs
  • Life insurance
  • Disability coverage
  • Flexible paid time off
  • Parental leave
  • Additional benefits
  • Accessibility accommodations

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