Pulse Advertising is a global social media and influencer marketing agency that helps brands build relevance, strengthen their presence, and compete for consumer attention online. Its work combines strategic consulting, influencer campaigns, paid social advertising, and ongoing social media management.
The agency supports brands with social strategies and content designed to feel authentic while contributing to broader marketing and market-share goals. For candidates exploring opportunities in consulting, marketing, or advertising, Pulse Advertising brings together expertise across campaign strategy, creator partnerships, paid media, and social channel management.
Senior Social Media Manager, TikTok Strategy
Lead TikTok-first social strategies for Pulse Advertising’s global brand clients, connecting creative execution with client results. Guide campaign delivery, share performance insights, and develop junior and mid-level teammates.
Description
- Develop and lead TikTok-first content strategies for major global brand accounts
- Define platform-native formats, content pillars, and creative direction
- Lead content planning and execution across TikTok, Reels, Stories, and related formats
- Manage social media for multiple brands within a parent account
- Adapt global content frameworks for regional markets, especially DACH
- Manage projects from briefing through delivery as a senior client partner
- Shape agendas proactively and challenge unsuitable briefs
- Track, synthesize, and present performance data
- Turn analytics into clear client-ready insights and recommendations
- Mentor junior and mid-level team members
- Contribute to pitches and new business proposals
Requirements
- At least five years of hands-on social media management experience, with a clear focus on TikTok
- A record of results across global or multi-market brand accounts, ideally in consumer goods, home appliances, or lifestyle hardware
- Knowledge of TikTok trend cycles, For You Page mechanics, and algorithm behavior
- Experience with multi-brand account structures and global-to-local content models
- Ability to develop campaign concepts and translate them into platform-native formats
- Experience with Canva, video editing tools, and social analytics platforms
- Active use of AI tools to scale work
- Experience leading senior client relationships
- Confidence explaining platform dynamics, managing expectations, and influencing stakeholder decisions
- Fluency in German and English
Benefits
- Option to work from Paris, London, Milan, Hamburg, or Berlin
- One-to-one coaching sessions and team workshops with a careers coach
- Opportunities to collaborate, learn, and celebrate with a global team
- Hybrid policy allowing two work-from-home days per week
- City-center offices
- Dogs welcome in the offices