Quigley-Simpson
Quigley-Simpson
51 – 200 Employees
B2BMarketingMedia
Quigley-Simpson is a marketing agency that brings creative, media, analytics and data together to help corporate and nonprofit clients measure and grow their impact. Its work spans brand strategy, demand marketing, account and project management, and integrated campaigns, with a focus on performance-driven storytelling and programmatic media across the customer journey. Founded in 2002, the agency has offices in Los Angeles and New York.

Senior Brand and Business Strategist (Remote, US)

Build Quigley-Simpson’s strategy practice and shape client brand positioning. Use research, storytelling, and emerging tools to guide campaigns, win new business, and drive brand growth.

Description

  • Develop brand and business strategies that strengthen identity, market relevance, and business and revenue growth
  • Build Quigley-Simpson’s strategy practice, setting its processes, tools, and standards
  • Shape and maintain clients’ brand strategies and positioning
  • Research markets, competitors, culture, and consumers
  • Identify audience segments, customer needs, and market opportunities
  • Set brand purpose, vision, values, personality, and messaging
  • Define brand positioning and distinctive value propositions
  • Develop messaging frameworks and communication strategies
  • Help maintain brand guidelines and consistent expression across channels
  • Guide campaign and creative development to keep work aligned with each brand
  • Turn business goals into brand and marketing strategies
  • Track brand perception, awareness, and competitive position
  • Assess campaign and market results and recommend improvements
  • Find growth opportunities among underserved audiences, markets, and product offerings
  • Present strategic insights and recommendations to senior stakeholders
  • Develop a perspective on using AI and emerging tools in strategy and creative work
  • Create a repeatable process linking insights, strategy, execution, results, and learning, supported by cadence, tools, and governance
  • Make strategy practical, visible, and part of daily agency work
  • Lead strategy for new-business pitches alongside growth, creative, media, and account leaders
  • Advise key clients and high-value prospects as a senior strategist

Requirements

  • Experience in a client-side or agency marketing leadership role
  • At least 15 years of experience
  • Background in brand strategy, marketing strategy, advertising, and consumer insights
  • Strong research, analytical, and strategic thinking abilities
  • Excellent written and spoken communication
  • Ability to turn complex research into clear strategic recommendations
  • Strong presentation and storytelling abilities
  • Experience collaborating across creative and marketing teams
  • A record of recruiting and developing strategic talent
  • Knowledge of emerging innovations and tools that can accelerate growth
  • Builder mindset, with an interest in creating tools, processes, and operational improvements
  • Preferred: Consumer and market research experience
  • Preferred: Competitive analysis experience
  • Preferred: Brand positioning experience
  • Preferred: Audience segmentation experience
  • Preferred: Messaging and storytelling experience
  • Preferred: Marketing strategy experience
  • Preferred: Campaign development experience
  • Preferred: Ability to interpret data and insights
  • Preferred: Presentation development experience
  • Preferred: Knowledge of digital and social media marketing

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