Quigley-Simpson este o agenție de marketing care reunește creativitatea, media, analiza și datele pentru a ajuta clienții corporativi și organizațiile nonprofit să își măsoare și să își amplifice impactul. Activitatea sa acoperă strategia de brand, marketingul pentru generarea cererii, gestionarea conturilor și a proiectelor și campanii integrate, cu accent pe storytelling orientat spre performanță și pe media programatică de-a lungul parcursului clientului. Înființată în 2002, agenția are birouri în Los Angeles și New York.
Senior Brand and Business Strategist (Remote, US)
Build Quigley-Simpson’s strategy practice and shape client brand positioning. Use research, storytelling, and emerging tools to guide campaigns, win new business, and drive brand growth.
Descriere
- Develop brand and business strategies that strengthen identity, market relevance, and business and revenue growth
- Build Quigley-Simpson’s strategy practice, setting its processes, tools, and standards
- Shape and maintain clients’ brand strategies and positioning
- Research markets, competitors, culture, and consumers
- Identify audience segments, customer needs, and market opportunities
- Set brand purpose, vision, values, personality, and messaging
- Define brand positioning and distinctive value propositions
- Develop messaging frameworks and communication strategies
- Help maintain brand guidelines and consistent expression across channels
- Guide campaign and creative development to keep work aligned with each brand
- Turn business goals into brand and marketing strategies
- Track brand perception, awareness, and competitive position
- Assess campaign and market results and recommend improvements
- Find growth opportunities among underserved audiences, markets, and product offerings
- Present strategic insights and recommendations to senior stakeholders
- Develop a perspective on using AI and emerging tools in strategy and creative work
- Create a repeatable process linking insights, strategy, execution, results, and learning, supported by cadence, tools, and governance
- Make strategy practical, visible, and part of daily agency work
- Lead strategy for new-business pitches alongside growth, creative, media, and account leaders
- Advise key clients and high-value prospects as a senior strategist
Cerințe
- Experience in a client-side or agency marketing leadership role
- At least 15 years of experience
- Background in brand strategy, marketing strategy, advertising, and consumer insights
- Strong research, analytical, and strategic thinking abilities
- Excellent written and spoken communication
- Ability to turn complex research into clear strategic recommendations
- Strong presentation and storytelling abilities
- Experience collaborating across creative and marketing teams
- A record of recruiting and developing strategic talent
- Knowledge of emerging innovations and tools that can accelerate growth
- Builder mindset, with an interest in creating tools, processes, and operational improvements
- Preferred: Consumer and market research experience
- Preferred: Competitive analysis experience
- Preferred: Brand positioning experience
- Preferred: Audience segmentation experience
- Preferred: Messaging and storytelling experience
- Preferred: Marketing strategy experience
- Preferred: Campaign development experience
- Preferred: Ability to interpret data and insights
- Preferred: Presentation development experience
- Preferred: Knowledge of digital and social media marketing