ZigZag Offshoring provides offshoring and recruitment services that help businesses build and manage teams across a range of functions and industries. Based in Manila, the company supports hiring for roles including software development, customer service, and HR administration, with some opportunities offering flexible or remote work arrangements. Its recruitment operations involve collecting and processing candidate information in accordance with applicable data privacy requirements, including consent-focused practices.
Search Specialist – Google Ads & Paid Social, Remote Philippines
Manage Google Ads, Performance Max, and paid social campaigns for an intelligent marketing solutions platform. Improve client outcomes through campaign strategy, optimization, reporting, and cross-functional collaboration.
Description
- Develop and manage paid search campaigns primarily across Google Ads and Performance Max
- Create keyword plans, ad-copy frameworks, and bidding structures aligned with client KPIs
- Optimize campaigns to improve Quality Score, CTR, CPA, and ROAS
- Support paid social campaigns across Meta, TikTok, Snapchat, and other platforms
- Work with the Social Solutions team to develop integrated search and social strategies
- Collaborate with social and sales teams to present search and integrated media solutions to prospective and current clients
- Attend internal and client meetings
- Prepare and present reporting insights and decks covering strategy, results, and recommendations
- Monitor and analyze performance metrics through Google Ads and internal reporting tools
- Provide recurring performance reports with practical optimization recommendations
- Spot trends and convert performance data into strategic decisions
- Coordinate across teams to align search activity with cross-channel initiatives
- Track search-platform updates, algorithm changes, and industry developments
- Proactively apply relevant new features to client campaigns
- Complete other duties as assigned
Requirements
- Five to eight years of hands-on experience in paid search and paid social
- Demonstrated success managing search campaigns with significant budget responsibility
- Agency, ad tech, or media solutions experience is preferred
- Google Ads certification is required
- Microsoft Advertising certification is an advantage
- Proficiency with Google Ads and Google Workspace
- Working familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads
- Strong knowledge of Quality Score, CTR, CPC, CPA, ROAS, and impression share
- Experience using Google Analytics, Looker Studio, or comparable reporting platforms
- Hands-on experience managing at least USD 100,000 in monthly ad spend
- Ability to interpret performance data, recognize trends, and make strategic recommendations
- Careful, optimization-focused approach with a strong testing mindset
- Excellent communication skills and confidence presenting to clients and internal stakeholders
- Ability to turn technical performance data into clear, persuasive narratives
- Experience producing polished presentations and campaign reports
- Ability to manage multiple campaigns and projects in a fast-paced environment
- Strong organization and effective prioritization skills
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline is preferred
- Willingness and ability to work US time-zone hours
Benefits
- Flexible and inclusive workplace culture
- A collaborative environment that supports creativity and continuous learning
- Diverse, inclusive, and equitable workplace
- A culture where every employee is valued and empowered to thrive