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Wolters Kluwer
Wolters Kluwer
H1B Visa SponsorConsultingHealthcareLegal
Wolters Kluwer develops professional information, software, and services for people working in healthcare, law, accounting, tax, finance, audit, risk, compliance, and regulatory fields. Its products help clinicians, nurses, and business and legal professionals organize complex work, make informed decisions, and address demanding challenges. Operating across more than 180 countries with a workforce of over 21,000 employees, Wolters Kluwer brings together expertise in healthcare, legal services, and consulting-related domains. Its careers organization supports opportunities for professionals interested in building tools and information resources used across these sectors.
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Marketing Manager, Partner Marketing

Lead co-marketing, partner enablement, and demand generation for Wolters Kluwer’s Corporate and Legal Compliance business. Track partner-sourced pipeline, revenue, and marketing return on investment.

USUnited StatesFLFloridaILIllinoisNYNew YorkTXTexas
$98,500 – $172,700 / year
HybridFull-timeSeniorLeadEnglish RequiredAccount ManagerSales

Description

  • Set annual and quarterly partner marketing strategy, portfolio plans, campaign calendars, and budgets.
  • Build joint marketing plans with priority partners.
  • Group partners and tailor engagement and enablement approaches to each segment.
  • Help partners onboard, plan quarterly, and identify growth opportunities.
  • Develop and deliver integrated co-marketing programs.
  • Run webinars, events, email and digital campaigns, marketplace listings, launches, referral programs, and partner promotions.
  • Coordinate campaign delivery with internal teams, shared services, creative and marketing operations teams, digital teams, and external agencies.
  • Create partner enablement resources and reusable toolkits that can scale.
  • Build partner onboarding and learning journeys, including training, certifications, and self-service education.
  • Act as the main Corporate and Legal Compliance marketing contact for the Partnership team and participating partners.
  • Align priorities, schedules, messaging, and delivery with cross-functional stakeholders.
  • Plan launch readiness for new partnership offerings.
  • Track partner marketing results and return on marketing investment.
  • Set and report performance measures for campaigns, leads, pipeline, revenue, cart sales, cross-selling, upselling, and enablement.
  • Support lead-to-revenue tracking and campaign attribution.
  • Prepare partner insights and recommendations for executives.
  • Improve campaigns, recommend budget shifts, and share results with marketing and partnership leaders.

Requirements

  • Hold a bachelor’s degree from an accredited college or university, or equivalent qualification.
  • Have at least eight years of experience in partner, channel, B2B, or B2C marketing, demand generation, or a related field, or equivalent experience.
  • Have demonstrated experience in partner or sales enablement.
  • Have experience planning and delivering integrated campaigns.
  • Bring strong project and stakeholder management, communication, and analytical skills.
  • Be able to turn strategy into actionable plans.
  • Have experience measuring marketing performance and return on investment.
  • Be proficient with Microsoft Office applications.
  • Have experience using Salesforce and a marketing automation platform such as Eloqua or an equivalent.
  • Have experience with collaboration and marketing workflow tools such as Microsoft Teams and Kapost, or equivalent tools.
  • Be able to travel up to 5%, mainly for partner meetings, events, and internal planning sessions.
  • Be based anywhere in the continental U.S.; candidates in Central or Eastern time zones are preferred.

Benefits

  • Eligible for a bonus.
  • Medical, dental, and vision plans.
  • 401(k) plan.
  • Flexible spending and health savings accounts.
  • Commuter benefits.
  • Tuition assistance plan.
  • Vacation and sick time.
  • Paid parental leave.
  • Hybrid work arrangement, with eight remote-work days per month.

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