Wolters Kluwer
Wolters Kluwer
Wolters Kluwer razvija strokovne informacijske rešitve, programsko opremo in storitve za ljudi, ki delajo v zdravstvu, pravu, računovodstvu, obdavčitvi, financah, reviziji, upravljanju tveganj, skladnosti in regulativnih dejavnostih. Njegovi izdelki zdravnikom, medicinskim sestram ter poslovnim in pravnim strokovnjakom pomagajo organizirati zapleteno delo, sprejemati premišljene odločitve in reševati zahtevne izzive. Wolters Kluwer deluje v več kot 180 državah in zaposluje več kot 21.000 ljudi ter združuje strokovno znanje s področij zdravstva, pravnih storitev in svetovanja. Njegova organizacija za razvoj kariere podpira priložnosti za strokovnjake, ki jih zanima ustvarjanje orodij in informacijskih virov za uporabo v teh sektorjih.

Marketing Manager, Partner Marketing

Lead co-marketing, partner enablement, and demand generation for Wolters Kluwer’s Corporate and Legal Compliance business. Track partner-sourced pipeline, revenue, and marketing return on investment.

Opis

  • Set annual and quarterly partner marketing strategy, portfolio plans, campaign calendars, and budgets.
  • Build joint marketing plans with priority partners.
  • Group partners and tailor engagement and enablement approaches to each segment.
  • Help partners onboard, plan quarterly, and identify growth opportunities.
  • Develop and deliver integrated co-marketing programs.
  • Run webinars, events, email and digital campaigns, marketplace listings, launches, referral programs, and partner promotions.
  • Coordinate campaign delivery with internal teams, shared services, creative and marketing operations teams, digital teams, and external agencies.
  • Create partner enablement resources and reusable toolkits that can scale.
  • Build partner onboarding and learning journeys, including training, certifications, and self-service education.
  • Act as the main Corporate and Legal Compliance marketing contact for the Partnership team and participating partners.
  • Align priorities, schedules, messaging, and delivery with cross-functional stakeholders.
  • Plan launch readiness for new partnership offerings.
  • Track partner marketing results and return on marketing investment.
  • Set and report performance measures for campaigns, leads, pipeline, revenue, cart sales, cross-selling, upselling, and enablement.
  • Support lead-to-revenue tracking and campaign attribution.
  • Prepare partner insights and recommendations for executives.
  • Improve campaigns, recommend budget shifts, and share results with marketing and partnership leaders.

Zahteve

  • Hold a bachelor’s degree from an accredited college or university, or equivalent qualification.
  • Have at least eight years of experience in partner, channel, B2B, or B2C marketing, demand generation, or a related field, or equivalent experience.
  • Have demonstrated experience in partner or sales enablement.
  • Have experience planning and delivering integrated campaigns.
  • Bring strong project and stakeholder management, communication, and analytical skills.
  • Be able to turn strategy into actionable plans.
  • Have experience measuring marketing performance and return on investment.
  • Be proficient with Microsoft Office applications.
  • Have experience using Salesforce and a marketing automation platform such as Eloqua or an equivalent.
  • Have experience with collaboration and marketing workflow tools such as Microsoft Teams and Kapost, or equivalent tools.
  • Be able to travel up to 5%, mainly for partner meetings, events, and internal planning sessions.
  • Be based anywhere in the continental U.S.; candidates in Central or Eastern time zones are preferred.

Ugodnosti

  • Eligible for a bonus.
  • Medical, dental, and vision plans.
  • 401(k) plan.
  • Flexible spending and health savings accounts.
  • Commuter benefits.
  • Tuition assistance plan.
  • Vacation and sick time.
  • Paid parental leave.
  • Hybrid work arrangement, with eight remote-work days per month.

Sorodna delovna mesta