Intapp
Intapp
1,001 – 5,000 Employees
H1B Visa SponsorConsultingLegalSaaS
Intapp develops AI-powered, cloud-based software for professional and financial services firms worldwide. Its products support accounting, consulting, investment banking, legal, private capital, and real estate organizations with tools for client relationship management, operational efficiency, compliance, collaboration, and deal management. Solutions such as Intapp DealCloud and Intapp Compliance use data intelligence, automation, Microsoft Azure integration, and security-focused technology to help more than 2,600 client firms manage complex workflows and pursue growth.

Industry Marketing Director, Legal

Lead Intapp’s legal SaaS and AI market positioning through thought leadership, portfolio messaging, and go-to-market strategy. Help accelerate enterprise sales and support high-value client opportunities.

Description

  • Own the annual messaging framework for Intapp’s legal market.
  • Develop distinctive thought leadership grounded in proprietary research or data.
  • Shape executive perspectives on trends influencing the legal industry.
  • Produce keynote materials and secure speaking engagements at major industry events.
  • Work with PR to strengthen Intapp’s voice and cultivate analyst, media, and influencer relationships.
  • Collaborate with demand generation and growth marketing to launch account-based marketing campaigns for the legal industry.
  • Create and maintain legal-sector sales and marketing assets, including competitive positioning, sales plays, executive presentations, use cases, demos, and customer evidence.
  • Partner with Solution Product Marketing to establish consistent portfolio messaging for legal buyers.
  • Coordinate execution across Industry Principals, Field and Event Marketing, Demand Generation, Sales Enablement, and Sales.
  • Contribute to go-to-market planning for industry-focused product launches.
  • Assist with competitive intelligence and win-loss analysis.
  • Measure content, event, market perception, account engagement, pipeline, win-rate, and deal-velocity performance.
  • Support strategic opportunities with tailored presentations, executive messaging, and competitive insights.
  • Participate in executive briefings and finalist presentations.
  • Work with Sales on strategic account plans, cross-sell initiatives, and client relationships.
  • Report to the Vice President of Portfolio and Industry Marketing.

Requirements

  • Bring 10–15 or more years of experience across management consulting, product or industry marketing, and/or legal operations.
  • Have experience working in high-growth enterprise SaaS and AI organizations.
  • Demonstrate expertise in portfolio messaging or vertical marketing strategy.
  • Understand legal operations, business development, matter economics, pricing, AI and automation, or risk and compliance.
  • Understand law firm business models, buyer personas, and the competitive legal technology market.
  • Show a history of creating high-profile thought leadership that strengthens market credibility and delivers business results.
  • Published industry perspectives, conference presentations, and visibility in relevant channels are preferred.
  • Bring exceptional executive presence and presentation ability.
  • Demonstrate strong problem-solving, research, data analysis, executive storytelling and messaging, hypothesis development, and recommendation synthesis skills.
  • Communicate exceptionally well in writing.
  • Lead through influence and coordinate cross-functional teams in a matrix organization.
  • Be willing to travel up to 25%.
  • Hold a bachelor’s degree.
  • An MBA, JD, or other advanced degree is preferred.

Benefits

  • Access to professional development opportunities.
  • Reimbursement for training and continuing education.
  • Comprehensive wellness programs.
  • Flexible time-off programs.
  • Benefits supporting family formation.
  • Paid volunteer time off.
  • Donation matching program.
  • Complimentary lunches.
  • Fully stocked kitchens.
  • Modern, open office environments.
  • Variable compensation and equity may be offered in addition to base salary.

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