Stanley Black & Decker, Inc.
Stanley Black & Decker, Inc.
Stanley Black & Decker, Inc. develops tools, outdoor products, and industrial solutions for professionals, manufacturers, and skilled trades. Its portfolio includes well-known brands such as DEWALT, CRAFTSMAN, and Stanley, alongside engineered fastening and manufacturing technologies serving sectors including automotive, construction, and logistics. With a long history in the tools industry, the company focuses on product innovation, sustainability, workforce development, and community initiatives. Its large global organization offers opportunities across technical, operational, commercial, and corporate teams.

Global Brand Manager, Product Strategy (Remote)

Lead global brand strategy, campaign development, and product launches for Stanley Black & Decker’s tool brands. Use consumer insights, digital execution, content, and retail partnerships to strengthen brand growth.

Description

  • Develop and deliver an integrated brand marketing strategy
  • Support product launches through naming, messaging, photography, video, and marketing collateral
  • Define the brand’s long-term vision and strategic roadmap
  • Strengthen brand positioning against share and perception objectives
  • Lead brand campaigns from toolkit development through optimization and performance reporting
  • Collaborate with cross-functional teams and vendors to improve customer experiences across digital and physical touchpoints
  • Build alignment and engagement among product teams, commercial partners, and senior leaders
  • Partner with internal teams and agencies to produce compelling, timely content
  • Use research insights to shape user-focused, benefit-led campaigns
  • Align digital objectives and KPIs with the Global Marketing Digital team and monitor ecosystem performance
  • Identify opportunities to improve digital marketing execution
  • Work with sales and channel teams to establish retailer partnerships and support business growth
  • Create media strategies and plans with internal and external agency partners

Requirements

  • At least three years of experience in brand marketing
  • A bachelor’s degree in marketing or communications is preferred
  • Background in developing and delivering brand campaigns
  • Experience launching brand marketing initiatives
  • Experience creating content and messaging strategies
  • Ability to apply insights to business and marketing decisions
  • Experience optimizing performance and preparing reports
  • Strong commercial and business judgment
  • Capability in financial and budget management
  • Clear, consistent communication across the organization
  • Willingness to travel 15%

Benefits

  • Medical coverage
  • Dental coverage
  • Life insurance
  • Vision coverage
  • Disability benefits
  • 401(k) plan
  • Employee Stock Purchase Plan
  • Paid vacation, holidays, and personal days
  • Tuition reimbursement
  • Wellness program
  • Discounts on Stanley Black & Decker tools and products
  • Discount programs with vendors and partners
  • Career development opportunities and multiple career paths
  • Digital learning portal
  • Lean Academy and online university
  • Certificates and specializations through colleges and universities
  • Volunteer and community-giving opportunities
  • Commitment to sustainable business practices
  • Potential annual merit increases

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