Amplify develops K–12 education technology and curriculum designed to support literacy, mathematics, and science instruction. Its portfolio spans core programs such as Amplify CKLA, Amplify ELA, and Amplify Science; assessment and intervention tools including mCLASS, Boost Reading, and Boost Math; and digital mathematics resources through Amplify Desmos Math. The company also provides tutoring and professional learning resources, bringing research-informed instruction, including the Science of Reading, into digital tools used by schools, teachers, and students.
Field Marketing Director - United States Remote
Lead regional go-to-market programs for Amplify’s K–12 curriculum and learning platform. Partner with sales on state adoptions, campaigns, events, and pipeline development across the United States.
Description
- Own the design and execution of a comprehensive regional go-to-market strategy
- Help the sales organization meet near- and long-term revenue objectives and territory targets
- Direct localized campaigns, adoption programs, multichannel promotions, territory messaging, positioning, collateral, events, conferences, and sponsorships
- Partner with Sales Leadership to understand regional needs, gaps, challenges, and opportunities
- Plan and deliver regional sales meetings and events
- Develop strong working relationships with sales and marketing leaders, Account Executives, and Per Diems throughout the region
- Oversee marketing strategy and execution for current and future state adoptions, including research, messaging, collateral, preparation, submissions, sampling, district evaluation, piloting, and sales support
- Share field insights with Product Marketing to shape national messaging and marketing programs
- Coordinate responses to district questionnaires and product evaluation rubrics
- Lead regional marketing activities for prospecting, lead generation, pipeline growth, and opportunity progression
- Track regional adoptions, RFPs, policy changes, requirements, and market developments
Requirements
- Bachelor’s degree
- At least five years of professional sales experience in education publishing
- At least five years of professional marketing experience in education publishing
- At least five years of successful experience managing complex projects
- Proven experience creating and delivering campaigns that generate sales
- Experience with prospecting, lead generation, pipeline development, and closing opportunities
- Experience preparing RFPs and/or rubric responses
- Experience developing marketing copy, guiding design, overseeing print production, coordinating print and digital marketing, and managing events
- Experience partnering with Product Development, Product Management, and Marketing Services teams
- Intermediate to advanced proficiency with Google Suite, Microsoft Office, Google Analytics, marketing automation platforms such as HubSpot and Pardot, WordPress, Adobe, Zoom, and Slack
- Outstanding written and verbal communication skills
- Outstanding interpersonal skills
- Strong leadership capabilities, including experience managing people
- Willingness and ability to travel 15–20% of the time
- Ability to work in the United States and meet employment verification requirements if hired
Benefits
- Commission
- 401(k) plan
- Competitive health insurance
- Mental health options
- Basic life insurance
- Paid time off
- Parental leave
- Access to best-in-class development programs
- Remote work arrangement
- In-person onboarding or occasional visits to the New York headquarters as required