GP Strategies Corporation
GP Strategies Corporation
GP Strategies Corporation is a global consulting, education, and HR technology company focused on talent transformation and workforce learning. Its services span organizational learning consulting, managed learning programs, custom content development, training delivery, learning technology, and enterprise technology adoption. The company also supports upskilling, leadership development, technical training, and AI readiness and implementation through a combination of human expertise and AI-enabled tools.

Digital Performance Specialist - Michigan Remote

Optimize OEM and dealer digital programs, marketing activities, and performance KPIs. Advise assigned dealers while coordinating websites, advertising, leads, service, and reputation initiatives.

Description

  • Improve digital execution across OEM and assigned dealers by refining processes, tools, and strategies
  • Serve as the consultant and primary contact for dealers participating in sponsored digital sales and service programs
  • Work with dealers to create and implement digital plans
  • Coordinate the monthly integration of go-to-market strategy across digital programs
  • Work with District Sales and Aftersales Managers to identify digital sales and service opportunities
  • Evaluate dealer digital programs and analyze performance indicators
  • Create dealer action plans and coordinate technical support requests
  • Manage dealer website customizations and escalate vendor-related issues
  • Work with Brand and Aftersales teams to deliver divisional and go-to-market strategies across websites, digital advertising, consumer marketing, leads, service, digital signage, social and reputation management, and related digital services
  • Increase dealer adoption of brand and aftersales digital programs while tracking participation and performance KPIs
  • Improve dealer satisfaction with brand and aftersales digital initiatives and service providers

Requirements

  • Willingness to travel up to 20%, including overnight stays
  • Compliance with the GP driving record requirement

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