HH Global
HH Global
1,001 – 5,000 Employees
LogisticsMarketingSaaS
HH Global is a global, technology-enabled partner for creative production, marketing procurement, logistics, and brand support. With 4,500 colleagues across 64 markets, the company manages more than $2 billion in spend through creative studios, strategic supplier networks, logistics and distribution facilities, and procurement services. Its proprietary technology supports process optimization, waste and carbon reduction, digital asset management, transaction processing, and sustainability measurement for major brands including Coca-Cola, adidas, Samsung, HSBC, and Bayer.

Creative Strategist, AI-Powered Direct Response — HH Global

Develop AI-first direct-response campaigns for a global web browser service, using proprietary generative tools to shape scalable creative strategy. Lead localized concepts, experimentation, and production across international markets.

Description

  • Translate business needs into effective AI-first creative solutions designed for global scale
  • Use proprietary first-party generative AI tools to develop, test, and refine integrated concepts across marketing channels
  • Work with the Art Director to establish cohesive creative direction for localization and adaptation
  • Help present AI-driven creative concepts to internal stakeholders
  • Explain ideas clearly and build prototypes for colleagues
  • Turn complex business concepts and client briefs into practical strategies for global deployment
  • Establish and promote AI-first creative practices across design teams
  • Present strategic concepts and AI-enabled frameworks to internal and international cross-functional teams
  • Guide team members delivering campaigns across multiple markets
  • Ensure localized creative meets global brand standards and direct-response objectives
  • Manage several global strategy initiatives from initial concept through production within demanding timelines
  • Coordinate with international partners, production teams, and client stakeholders
  • Create AI-driven strategy frameworks and test new workflows with first-party generative tools

Requirements

  • A fine arts degree is preferred; an undergraduate degree in graphic design, visual communication, typography, or a related field, or equivalent professional experience, is also considered
  • Six to eight years of experience in creative strategy
  • Practical experience using first-party generative AI tools for global scaling and multi-market adaptation
  • A record of developing and delivering effective direct-response campaigns across performance channels
  • Strong copywriting skills focused on persuasive, measurable results across marketing channels
  • Ability to interpret detailed business objectives and develop AI-first strategies for multiple regions
  • Strong interpersonal communication skills, including explaining complex strategy, localized positioning, and AI workflows
  • Experience with Google's proprietary AI tools, including Gemini, Veo, Imagen, Google Flow, Music AI Sandbox, Nano Banana, and Google Stitch
  • Ability to convert abstract concepts into specific design direction
  • Substantial supervisory experience leading, developing, delegating to, and managing creative teams
  • Broad knowledge of art and design history, photography, visual arts, pop culture, counterculture, current technology, politics, social tastes, and current affairs
  • Ability to communicate and collaborate effectively with distributed teams and stakeholders
  • Willingness to receive and apply feedback and constructive criticism

Benefits

  • The posting does not specify benefits, perks, or additional compensation.

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