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Creative Strategist, AI-Powered Direct Response — HH Global
Develop AI-first direct-response campaigns for a global web browser service, using proprietary generative tools to shape scalable creative strategy. Lead localized concepts, experimentation, and production across international markets.
विवरण
- Translate business needs into effective AI-first creative solutions designed for global scale
- Use proprietary first-party generative AI tools to develop, test, and refine integrated concepts across marketing channels
- Work with the Art Director to establish cohesive creative direction for localization and adaptation
- Help present AI-driven creative concepts to internal stakeholders
- Explain ideas clearly and build prototypes for colleagues
- Turn complex business concepts and client briefs into practical strategies for global deployment
- Establish and promote AI-first creative practices across design teams
- Present strategic concepts and AI-enabled frameworks to internal and international cross-functional teams
- Guide team members delivering campaigns across multiple markets
- Ensure localized creative meets global brand standards and direct-response objectives
- Manage several global strategy initiatives from initial concept through production within demanding timelines
- Coordinate with international partners, production teams, and client stakeholders
- Create AI-driven strategy frameworks and test new workflows with first-party generative tools
आवश्यकताएँ
- A fine arts degree is preferred; an undergraduate degree in graphic design, visual communication, typography, or a related field, or equivalent professional experience, is also considered
- Six to eight years of experience in creative strategy
- Practical experience using first-party generative AI tools for global scaling and multi-market adaptation
- A record of developing and delivering effective direct-response campaigns across performance channels
- Strong copywriting skills focused on persuasive, measurable results across marketing channels
- Ability to interpret detailed business objectives and develop AI-first strategies for multiple regions
- Strong interpersonal communication skills, including explaining complex strategy, localized positioning, and AI workflows
- Experience with Google's proprietary AI tools, including Gemini, Veo, Imagen, Google Flow, Music AI Sandbox, Nano Banana, and Google Stitch
- Ability to convert abstract concepts into specific design direction
- Substantial supervisory experience leading, developing, delegating to, and managing creative teams
- Broad knowledge of art and design history, photography, visual arts, pop culture, counterculture, current technology, politics, social tastes, and current affairs
- Ability to communicate and collaborate effectively with distributed teams and stakeholders
- Willingness to receive and apply feedback and constructive criticism
लाभ
- The posting does not specify benefits, perks, or additional compensation.
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