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ITW
ITW
H1B Visa SponsorAutomotiveConstructionFood & Beverage
ITW, formally Illinois Tool Works Inc., is a global manufacturing company serving industrial markets including automotive, construction, and food and beverage. Founded in 1912, ITW operates through seven business segments and more than 80 divisions, developing products such as components, fastening systems, food-preservation solutions, and motion-power technologies. Its operating model centers on customer-focused innovation, sustainability, and disciplined performance for business customers worldwide.
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Channel Marketing Manager – Wisconsin (Remote)

Turn go-to-market strategies for industrial products into customer-ready channel programs. Coordinate U.S. execution, budgets, performance measures, and cross-functional partners.

USUnited StatesWIWisconsin
$80,000 – $110,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Turn go-to-market and commercial strategies into coordinated programs that support customers across channels and the path to purchase.
  • Plan programs, coordinate teams across functions, oversee delivery, and manage performance.
  • Work with Sales, Marketing, Product, and channel partners to implement programs, measure results, and improve them.
  • Coach and support the GTM Marketing Specialist, helping them develop in the role.
  • Convert go-to-market strategies into practical programs, plans, timelines, and deliverables.
  • Oversee program planning and delivery from start to finish across channels and customer touchpoints.
  • Coordinate internal teams and external partners while managing delivery risks, dependencies, and resource needs.
  • Develop program processes, tools, and proven ways of working.
  • Deliver customer, channel, promotional, distributor, showroom, merchandising, and customer engagement programs.
  • Monitor KPIs, participation, adoption, and business results; report performance and recommend next steps.
  • Analyze completed programs and improve their effectiveness and return on investment.
  • Manage program budgets, forecasts, actual spending, resources, and external partners.
  • Collaborate with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners.
  • Update leadership on program progress, issues, results, and recommendations.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
  • At least five years of experience in go-to-market, channel or trade marketing, sales strategy, program management, or a related area.
  • Experience managing cross-functional programs from initial planning through delivery.
  • Strong analytical, budgeting, and problem-solving abilities.
  • Experience with distributors, channel partners, or customer-facing programs is preferred.
  • Strong communication, organizational, and stakeholder management skills.
  • Background in industrial, manufacturing, distribution, or durable goods sectors is preferred.
  • Able to travel up to 35%.

Benefits

  • Competitive annual pay.
  • Equal employment opportunity and fair treatment.
  • Career development opportunities to help employees reach their potential.

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