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Pulsar Group is an AIM-listed technology company operating across marketing, communications and media intelligence. Its SaaS products and services, including Pulsar, Isentia, Vuelio and ResponseSource, help brands, agencies, enterprises and public sector organisations monitor media, analyse audiences, manage reputation and support public relations outreach. The company brings together data, AI-driven analytics and human expertise to help clients understand audiences, evaluate communications impact and make more informed decisions. With a team of more than 1,000 employees, Pulsar Group hires across its technology, analytics, consulting and communications-focused operations.
Business Development Representative – Pulsar Group, Hybrid UK
Create qualified sales opportunities for Pulsar Group’s AI-powered SaaS products through prospect research, targeted outreach and demo scheduling.
Description
- Generate sales opportunities through targeted calls, email, LinkedIn outreach, CRM lists and outbound campaign follow-up
- Research companies and decision-making units to identify relevant outreach targets
- Conduct introductory phone needs analyses to understand prospects’ interests and communications objectives
- Build and maintain knowledge of the company’s product portfolio and value proposition
- Apply competitive-market knowledge to address objections and secure high-quality meetings
- Maintain accurate Salesforce records, including prospect notes and incumbent renewal dates
- Use CRM data to prioritise the pipeline and engage senior decision-makers
- Manage AI SDR tools to create targeted campaigns for broader audiences
- Identify new-business prospects for Business Development Managers and schedule confirmed demos
- Protect Pulsar Group and customer information by following security policies and ISMS procedures
- Help foster an inclusive and diverse workplace
Requirements
- Interest in social media and artificial intelligence
- A basic understanding of marketing principles
- Willingness and ability to make cold calls
- Strong written communication for email and LinkedIn outreach
- Confidence using large language models to automate routine work
- Ambition and interest in building a long-term sales career
- A dynamic, confident and target-focused self-starter
- Clear communication and an excellent telephone manner
- A persuasive, persistent, friendly and personable approach
- Initiative to research contact and organisation details
- Strong organisational skills and effective prioritisation
- Experience with Cognism, Salesloft, Salesforce, Lusha or 11x is advantageous
- Strong academic background
- Commitment to comply with Pulsar Group’s Information Security Policy, ISMS policies and related processes
Benefits
- Base salary of up to £30,000 depending on experience, plus OTE commission of up to £20,000 per year
- 25 days of holiday plus 8 public holidays
- A day off for your birthday
- Hybrid working with 2–3 days per week in the office
- Life Assurance of up to four times salary
- Optional private healthcare
- Access to self-funded dental insurance
- Perkbox discounts
- Cycle Scheme
- Season ticket loans
- Workplace Nursery scheme
- SmartHealth access to private GP appointments and health and wellbeing services
- Support and training to help you get started
- Opportunities for rapid progression
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