AppLovin is a technology company in mobile advertising and app growth, building tools for user acquisition, monetization, and marketing analytics. Its product suite includes AppDiscovery for finding new users, MAX for app monetization, SparkLabs for ad campaign creation, and AppLovin Exchange for connecting advertisers with audiences. The platform uses AI-driven programmatic advertising to help businesses reach users across in-app, mobile, and streaming TV channels and measure campaign performance. AppLovin reports access to more than 1.4 billion daily active users across these channels.
Business Development Associate, Consumer Apps — AppLovin
Grow AppLovin’s mobile advertising business with non-gaming apps across APAC. The role covers enterprise sales, strategic partnerships, and campaign growth.
Description
- Source and bring on enterprise clients in APAC’s non-gaming app sectors.
- Lead sales from prospecting and needs discovery through presentations, negotiation, and closing.
- Grow revenue and deepen partnerships with existing key accounts.
- Create and carry out sales and business development plans tailored to APAC markets.
- Assess regional trends, competitors, and industry needs to identify growth opportunities.
- Act as the main contact for key clients and build lasting strategic relationships.
- Run business reviews, share product updates and industry insights, and propose tailored growth solutions.
- Work with product, operations, technical, and customer success teams on onboarding, campaign optimization, delivery, and post-sale support.
- Monitor trends, market needs, and competitors in APAC’s non-gaming app sector.
- Prepare regular market analyses and attend industry events to build connections and raise brand visibility.
- Keep sales pipelines and progress records current, report results and market feedback, and refine plans using data.
Requirements
- 1–3 years of sales or business development experience in mobile advertising technology, digital marketing, or the non-gaming app sector.
- Hands-on experience operating in APAC markets and established industry connections.
- A record of winning large clients and expanding accounts.
- Experience negotiating and closing partnerships with medium to large non-gaming app developers.
- Strong skills in managing and maintaining major accounts.
- Detailed knowledge of APAC non-gaming app business models, mobile user acquisition, and in-app monetization.
- Knowledge of major regional media outlets, traffic channels, and competitive dynamics.
- Excellent negotiation, presentation, communication, and cross-functional collaboration skills.
- Goal-driven, resilient under pressure, and perceptive about market opportunities.
- Able to manage the complete sales and business development cycle independently.
- Fluent English and Mandarin for business discussions and client communication.
- Bachelor’s degree or higher in marketing, business administration, international trade, or a related field.
- Established client relationships in APAC non-gaming app sectors are strongly preferred.
- Experience at an international advertising technology or internet company is preferred.
- Familiarity with AppLovin or other user acquisition platforms is preferred.
Benefits
- Equal opportunity employer committed to inclusion and diversity.
- Reasonable accommodations are available during application and recruiting.
- Qualified applicants with criminal histories are considered in accordance with applicable law.
- Technology-assisted tools, including AI, may be used in hiring; people make final decisions.
- Global Applicant Privacy Notice.