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Bowtie Life Insurance Company is a Hong Kong-based digital life and health insurer founded in 2018. It combines insurance expertise with proprietary technology to provide online medical and health insurance products, aiming to make the customer insurance journey more accessible through digital platforms. The company also develops health-related policies and employee-focused benefits, with career opportunities spanning its technology-driven insurance business and ongoing focus on innovation.
Assistant Manager, Public Relations – Hong Kong (Hybrid)
Lead corporate public relations for Bowtie in Hong Kong, shaping media engagement, executive visibility, and crisis communications. Develop data-informed narratives and secure meaningful coverage across mainstream, business, and lifestyle media.
Description
- Lead Bowtie’s corporate PR strategy, including media relations, press releases, executive positioning, and crisis preparedness
- Identify newsworthy angles across flagship products, service initiatives, and brand strategy
- Coordinate launches around relevant news cycles to strengthen media impact
- Develop relationships with Tier-1 journalists and editors across Hong Kong’s mainstream, business, and lifestyle media
- Deliver more than five Tier-1 media placements per quarter during the first six months
- Combine internal and external data to create authoritative reports and thought-leadership content
- Follow daily news and industry developments, contributing Bowtie’s perspective to emerging discussions
- Create and manage an executive positioning programme for senior leaders
- Build inbound media interest and secure at least two executive interviews per quarter during the first six months
- Maintain a press release pipeline covering product launches, senior hires, partnerships, and financial milestones
- Distribute company announcements through major wires and media outlets
- Develop rapid-response procedures, risk-mitigation frameworks, crisis templates, and media sentiment tracking
- Measure and report PR results, targeting a 10% increase in organic search traffic and social mentions within nine months of major campaigns
- Partner with the Brand Lead to translate service and product initiatives into mainstream media stories
Requirements
- At least eight years of public relations experience in-house or with an agency
- Experience in financial services, insurance, fintech, or another regulated sector is preferred
- Demonstrated success earning unpaid Tier-1 coverage in Hong Kong, particularly for a challenger or emerging brand
- Strong storytelling ability, with skill in turning brand and product messages into timely media pitches
- Confidence working with data and converting complex information into clear, persuasive thought leadership
- Experience leading executive positioning initiatives and crisis communications
- Fluent written and spoken Cantonese and English
- Ability to produce high-quality press materials in Cantonese and English
- Written Traditional Chinese is essential
- Agile, proactive, resourceful, and persuasive approach
- Adaptable and resilient in a fast-moving startup with limited resources
- Accountable, detail-focused, and committed to accuracy and brand safety
Benefits
- Competitive compensation package
- Flexible working arrangement
- Medical and dental insurance coverage
- Wellness programmes
- Employee discount programme
- Collaborative, enjoyable, and flexible startup environment
- Weekly knowledge-sharing sessions and regular social events
- Professional Development Sponsorship and strong learning opportunities
- Clear career progression with the opportunity to create positive impact
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