The Base FOL Group GmbH
The Base FOL Group GmbH
The Base FOL Group GmbH एक जर्मन रियल एस्टेट और हॉस्पिटैलिटी कंपनी है, जो बर्लिन और म्यूनिख में सुसज्जित आवास, अल्पकालिक ठहरने की सुविधाएँ और कोवर्किंग स्पेस संचालित करती है। 2019 में स्थापित यह कंपनी निजी स्टूडियो अपार्टमेंट और होटल कमरों को लचीले ठहराव, साझा सुविधाओं, सामुदायिक कार्यक्रमों और स्थल पर सहायता के साथ जोड़ती है। इसके परिसरों में सामुदायिक रसोई, लाउंज, जिम, सिनेमा और कार्यक्षेत्र जैसी सुविधाएँ शामिल हैं, जबकि सेवाओं में सफाई और पंजीकरण संबंधी सहायता शामिल हो सकती है। The Base उन लोगों की सेवा करता है जो रहने, काम करने और जुड़ने के लिए एकीकृत स्थान की तलाश में हैं, और जर्मनी के इन दोनों शहरों में विस्तार परियोजनाएँ सूचीबद्ध करता है।

Hybrid Marketing Manager – Berlin

Lead campaigns, social media, SEO, CRM, and performance marketing for The Base’s international co-living communities in a hybrid Berlin role. Support supply marketing and the company’s international growth.

विवरण

  • Plan, manage, and refine integrated campaigns across offline channels and paid social.
  • Advance the company’s social media strategy.
  • Produce content with the local community team.
  • Manage brand language and messaging across every platform.
  • Improve content visibility through search engine optimization.
  • Support residents throughout their complete customer journey.
  • Use CRM initiatives to strengthen the resident experience.
  • Assist the real estate and development teams with B2B and supply marketing.
  • Contribute to international expansion initiatives.
  • Track and manage marketing budgets.
  • Evaluate performance through data, KPIs, and campaign results.
  • Identify and pursue ongoing opportunities to improve marketing performance.

आवश्यकताएँ

  • Bring at least two years of relevant marketing experience.
  • Experience in co-living, real estate, hospitality, lifestyle, or direct-to-consumer businesses is a plus.
  • Demonstrate success delivering online marketing, social media, SEO, and content campaigns.
  • Work confidently with standard marketing tools and advertising platforms.
  • Use strong numerical and analytical skills to interpret campaign data, A/B tests, and performance KPIs.
  • Manage projects independently from initial concept through launch.
  • Handle marketing budgets with a focus on efficient allocation.
  • Bring creativity, practical initiative, trend awareness, and a strong sense of brand aesthetics.
  • Communicate clearly and effectively.

लाभ

  • Work on an emerging business model helping shape the future of urban living internationally.
  • Take on a broad and varied role within a growing company.
  • Have a direct opportunity to influence the company’s development and results.
  • Join a startup environment with flat hierarchies.
  • Work in an open-communication culture.
  • Be part of a positive, international workplace.
  • Collaborate with colleagues who are committed to the mission and advancing new ideas.

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