The Base FOL Group GmbH
The Base FOL Group GmbH
The Base FOL Group GmbH — Берлин мен Мюнхенде жиһазбен жабдықталған тұрғын үйлерді, қысқа мерзімді тұру орындарын және коворкинг кеңістіктерін басқаратын немістің жылжымайтын мүлік және қонақжайлылық компаниясы. 2019 жылы құрылған компания жеке студия пәтерлері мен қонақүй бөлмелерін икемді тұру мүмкіндіктерімен, ортақ қолайлылықтармен, қауымдастық бағдарламаларымен және орнында көрсетілетін қолдаумен біріктіреді. Оның нысандарында ортақ асүйлер, демалыс бөлмелері, жаттығу залдары, кинотеатрлар және жұмыс аймақтары сияқты кеңістіктер бар, ал қызметтерге тазалау және тіркеуге көмектесу кіруі мүмкін. The Base тұруға, жұмыс істеуге және байланыс орнатуға арналған біріктірілген орын іздейтін адамдарға қызмет көрсетеді әрі Германияның осы екі қаласындағы нарықтарда кеңею жобаларын ұсынады.

Hybrid Marketing Manager – Berlin

Lead campaigns, social media, SEO, CRM, and performance marketing for The Base’s international co-living communities in a hybrid Berlin role. Support supply marketing and the company’s international growth.

Сипаттама

  • Plan, manage, and refine integrated campaigns across offline channels and paid social.
  • Advance the company’s social media strategy.
  • Produce content with the local community team.
  • Manage brand language and messaging across every platform.
  • Improve content visibility through search engine optimization.
  • Support residents throughout their complete customer journey.
  • Use CRM initiatives to strengthen the resident experience.
  • Assist the real estate and development teams with B2B and supply marketing.
  • Contribute to international expansion initiatives.
  • Track and manage marketing budgets.
  • Evaluate performance through data, KPIs, and campaign results.
  • Identify and pursue ongoing opportunities to improve marketing performance.

Талаптар

  • Bring at least two years of relevant marketing experience.
  • Experience in co-living, real estate, hospitality, lifestyle, or direct-to-consumer businesses is a plus.
  • Demonstrate success delivering online marketing, social media, SEO, and content campaigns.
  • Work confidently with standard marketing tools and advertising platforms.
  • Use strong numerical and analytical skills to interpret campaign data, A/B tests, and performance KPIs.
  • Manage projects independently from initial concept through launch.
  • Handle marketing budgets with a focus on efficient allocation.
  • Bring creativity, practical initiative, trend awareness, and a strong sense of brand aesthetics.
  • Communicate clearly and effectively.

Артықшылықтар

  • Work on an emerging business model helping shape the future of urban living internationally.
  • Take on a broad and varied role within a growing company.
  • Have a direct opportunity to influence the company’s development and results.
  • Join a startup environment with flat hierarchies.
  • Work in an open-communication culture.
  • Be part of a positive, international workplace.
  • Collaborate with colleagues who are committed to the mission and advancing new ideas.

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