The Base FOL Group GmbH
The Base FOL Group GmbH
The Base FOL Group GmbH ir Vācijas nekustamo īpašumu un viesmīlības uzņēmums, kas Berlīnē un Minhenē piedāvā mēbelētas dzīvojamās telpas, īstermiņa izmitināšanu un kopstrādes telpas. Uzņēmums dibināts 2019. gadā, un tas apvieno privātus studijas tipa dzīvokļus un viesnīcas numurus ar elastīgu uzturēšanos, koplietošanas ērtībām, kopienas programmām un atbalstu uz vietas. Tā objektos ir, piemēram, koplietošanas virtuves, atpūtas telpas, sporta zāles, kinoteātri un darba zonas, savukārt pakalpojumi var ietvert uzkopšanu un palīdzību reģistrācijas jautājumos. The Base apkalpo cilvēkus, kuri meklē integrētu vietu dzīvošanai, darbam un saziņai, un uzņēmums norāda uz paplašināšanās projektiem abos Vācijas pilsētu tirgos.

Hybrid Marketing Manager – Berlin

Lead campaigns, social media, SEO, CRM, and performance marketing for The Base’s international co-living communities in a hybrid Berlin role. Support supply marketing and the company’s international growth.

Apraksts

  • Plan, manage, and refine integrated campaigns across offline channels and paid social.
  • Advance the company’s social media strategy.
  • Produce content with the local community team.
  • Manage brand language and messaging across every platform.
  • Improve content visibility through search engine optimization.
  • Support residents throughout their complete customer journey.
  • Use CRM initiatives to strengthen the resident experience.
  • Assist the real estate and development teams with B2B and supply marketing.
  • Contribute to international expansion initiatives.
  • Track and manage marketing budgets.
  • Evaluate performance through data, KPIs, and campaign results.
  • Identify and pursue ongoing opportunities to improve marketing performance.

Prasības

  • Bring at least two years of relevant marketing experience.
  • Experience in co-living, real estate, hospitality, lifestyle, or direct-to-consumer businesses is a plus.
  • Demonstrate success delivering online marketing, social media, SEO, and content campaigns.
  • Work confidently with standard marketing tools and advertising platforms.
  • Use strong numerical and analytical skills to interpret campaign data, A/B tests, and performance KPIs.
  • Manage projects independently from initial concept through launch.
  • Handle marketing budgets with a focus on efficient allocation.
  • Bring creativity, practical initiative, trend awareness, and a strong sense of brand aesthetics.
  • Communicate clearly and effectively.

Priekšrocības

  • Work on an emerging business model helping shape the future of urban living internationally.
  • Take on a broad and varied role within a growing company.
  • Have a direct opportunity to influence the company’s development and results.
  • Join a startup environment with flat hierarchies.
  • Work in an open-communication culture.
  • Be part of a positive, international workplace.
  • Collaborate with colleagues who are committed to the mission and advancing new ideas.

Saistītās vakances

Advocate Aurora Health
Johnson & Johnson

Director, Patient and Customer Experience – Johnson & Johnson, Singapore

Johnson & Johnson

Lead Johnson & Johnson’s APAC patient experience, patient support and commercial AI strategy from Singapore. Drive regional customer experience adoption, market execution and cross-functional healthcare innovation.

Atvērt