The Base FOL Group GmbH
The Base FOL Group GmbH
11 – 50 Angajați
B2CImobiliareOspitalitate
The Base FOL Group GmbH este o companie germană de real estate și ospitalitate care operează locuințe mobilate, spații de cazare pentru șederi scurte și spații de coworking în Berlin și München. Fondată în 2019, compania combină studiouri private și camere de hotel cu șederi flexibile, facilități comune, programe pentru comunitate și asistență la fața locului. Locațiile sale includ spații precum bucătării comune, saloane, săli de sport, cinematografe și zone de lucru, iar serviciile pot include curățenie și asistență pentru înregistrare. The Base se adresează persoanelor care caută un loc integrat pentru a locui, a lucra și a crea conexiuni și menționează proiecte de extindere pe cele două piețe urbane din Germania.

Hybrid Marketing Manager – Berlin

Lead campaigns, social media, SEO, CRM, and performance marketing for The Base’s international co-living communities in a hybrid Berlin role. Support supply marketing and the company’s international growth.

Descriere

  • Plan, manage, and refine integrated campaigns across offline channels and paid social.
  • Advance the company’s social media strategy.
  • Produce content with the local community team.
  • Manage brand language and messaging across every platform.
  • Improve content visibility through search engine optimization.
  • Support residents throughout their complete customer journey.
  • Use CRM initiatives to strengthen the resident experience.
  • Assist the real estate and development teams with B2B and supply marketing.
  • Contribute to international expansion initiatives.
  • Track and manage marketing budgets.
  • Evaluate performance through data, KPIs, and campaign results.
  • Identify and pursue ongoing opportunities to improve marketing performance.

Cerințe

  • Bring at least two years of relevant marketing experience.
  • Experience in co-living, real estate, hospitality, lifestyle, or direct-to-consumer businesses is a plus.
  • Demonstrate success delivering online marketing, social media, SEO, and content campaigns.
  • Work confidently with standard marketing tools and advertising platforms.
  • Use strong numerical and analytical skills to interpret campaign data, A/B tests, and performance KPIs.
  • Manage projects independently from initial concept through launch.
  • Handle marketing budgets with a focus on efficient allocation.
  • Bring creativity, practical initiative, trend awareness, and a strong sense of brand aesthetics.
  • Communicate clearly and effectively.

Beneficii

  • Work on an emerging business model helping shape the future of urban living internationally.
  • Take on a broad and varied role within a growing company.
  • Have a direct opportunity to influence the company’s development and results.
  • Join a startup environment with flat hierarchies.
  • Work in an open-communication culture.
  • Be part of a positive, international workplace.
  • Collaborate with colleagues who are committed to the mission and advancing new ideas.

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