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CRO Marketing Manager, Web — California Remote
Lead web conversion for Huckleberry’s parenting app by owning experimentation, optimization, and growth across the customer journey. Build interactive experiences and AI-supported testing systems that increase trials and purchases.
विवरण
- Own a web conversion target that supports the broader user acquisition goal
- Improve conversion across blog and promotional placements, landing pages, account creation, checkout, pricing, and paywall experiences
- Run and expand the experimentation program, including weekly copy tests for promotional units
- Create test plans, define success metrics and decision criteria, and maintain the testing roadmap and tracker
- Present performance updates and experiment findings to marketing leadership
- Set quarterly web priorities and contribute web performance reporting for executive and board communications
- Develop, scope, and size interactive web experiences, including calculators, quizzes, and guided recommendations
- Prepare engineering specifications covering logic, edge cases, handoff behavior, and event tracking
- Work with the Guidance team to define clinical thresholds and logic and align recommendations with recognized pediatric guidelines
- Assess monetization risks and advise against experiences that would replicate paid in-app mechanics for free
- Maintain and expand AI-driven testing systems, documenting logic, state management, edge cases, and human approval gates
- Collaborate with Business Analytics on web performance instrumentation and reporting
- Define and validate event tracking for new experiences and identify metrics that do not provide suitable measurement
- Keep the Contentful content taxonomy aligned with downstream reporting needs
- Establish and document web optimization and A/B testing standards
- Lead web projects from planning through delivery and support scoping for commerce and partnership integrations
- Advise on initiatives that affect web performance and represent web conversion in the weekly cross-functional User Acquisition meeting
- Partner with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition
आवश्यकताएँ
- At least five years of experience in conversion rate optimization, web growth, or experimentation
- Experience owning a conversion, acquisition, or revenue target and demonstrating measurable before-and-after results
- Practical experience building, launching, and analyzing A/B and multivariate tests on a testing platform
- Ability to define metrics, specify event tracking, identify misleading measurements, and work with structured data and APIs independently for routine tasks
- Experience building functional systems with AI tools, including failure handling and human-in-the-loop safeguards
- Ability to write precise engineering specifications and contribute to technical scoping discussions
- Ability to identify when content or tool output requires clinical review and route it to appropriate experts
- Strong writing skills focused on product positioning and placement
लाभ
- Six-month, 40-hour-per-week 1099 contract position
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