Mars
Mars
Mars खाद्य और पेय पदार्थों, पालतू पशु देखभाल, पोषण और स्वास्थ्य सेवा के क्षेत्र में काम करने वाली एक वैश्विक निर्माता कंपनी है। इसके पोर्टफोलियो में M&M'S, Snickers और Skittles जैसे प्रसिद्ध कन्फेक्शनरी और स्नैक ब्रांड शामिल हैं। इसके अलावा, कंपनी पालतू पशुओं के स्वास्थ्य और पोषण से जुड़े उत्पाद और सेवाएँ भी प्रदान करती है। विनिर्माण और उपभोक्ता-केंद्रित व्यवसायों में फैले अपने संचालन के साथ Mars अपने ब्रांडों, उत्पादों और वैश्विक गतिविधियों से जुड़े विभिन्न प्रकार के पदों के लिए नियुक्तियाँ करती है। कंपनी स्थिरता, जिम्मेदार sourcing, समावेशन तथा लोगों, पालतू पशुओं और पृथ्वी के लिए बेहतर परिणाम हासिल करने के प्रयासों पर भी जोर देती है।

Corporate Brand Marketing Manager

Shape Mars’ corporate brand strategy, campaigns, and reputation while aligning teams and agency partners. The role is based onsite in Chicago or McLean.

विवरण

  • Develop and deliver annual and long-range plans for the Mars corporate brand.
  • Create integrated campaigns and communications across paid, earned, shared, and owned channels.
  • Build brand awareness and reputation, and strengthen ties between the Mars corporate brand and its portfolio.
  • Assess business performance, competitors, consumer insights, and category trends.
  • Turn insights into strategic recommendations and ways to improve activation effectiveness.
  • Build clarity and alignment, and support decisions across complex internal groups.
  • Influence partners across Corporate Affairs, Marketing, Insights, Legal, business segments, and geographies.
  • Lead an external agency team on strategic and creative work.
  • Plan budgets, monitor spending, and optimize investments.
  • Measure brand and activation performance against KPIs.
  • Promote new methods, tools, and AI-enabled approaches to improve efficiency.
  • Work closely with Internal and External Communications partners.
  • Report to the VP of Corporate Brand and Purpose.

आवश्यकताएँ

  • Bachelor’s degree.
  • 5–10 years of experience in FMCG marketing, brand management, or communications.
  • Strong presentation and communication skills.
  • Experience with marketing planning processes.
  • Experience developing and producing campaigns.
  • Strategic analysis skills.
  • Project management skills.
  • Must not require visa sponsorship; Mars does not sponsor visas for this role.
  • Relocation benefits are not available for this position.

लाभ

  • Learning and development support from the start, including access to Mars University.
  • Competitive salary and benefits package, including a company bonus.
  • Variable pay.
  • Medical and dental benefits.
  • 401(k) plan participation.
  • Paid time off.

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