Mars
Mars
Mars este un producător global care activează în domeniile alimentelor și băuturilor, îngrijirii animalelor de companie, nutriției și sănătății. Portofoliul său include mărci cunoscute de produse de cofetărie și gustări, precum M&M'S, Snickers și Skittles, alături de produse și servicii care sprijină sănătatea și nutriția animalelor de companie. Prin activități care acoperă producția și afacerile axate pe consumatori, Mars recrutează pentru o gamă largă de roluri legate de mărcile, produsele și operațiunile sale globale. Compania pune, de asemenea, accent pe sustenabilitate, aprovizionare responsabilă, incluziune și eforturi pentru îmbunătățirea rezultatelor pentru oameni, animale de companie și planetă.

Corporate Brand Marketing Manager

Shape Mars’ corporate brand strategy, campaigns, and reputation while aligning teams and agency partners. The role is based onsite in Chicago or McLean.

Descriere

  • Develop and deliver annual and long-range plans for the Mars corporate brand.
  • Create integrated campaigns and communications across paid, earned, shared, and owned channels.
  • Build brand awareness and reputation, and strengthen ties between the Mars corporate brand and its portfolio.
  • Assess business performance, competitors, consumer insights, and category trends.
  • Turn insights into strategic recommendations and ways to improve activation effectiveness.
  • Build clarity and alignment, and support decisions across complex internal groups.
  • Influence partners across Corporate Affairs, Marketing, Insights, Legal, business segments, and geographies.
  • Lead an external agency team on strategic and creative work.
  • Plan budgets, monitor spending, and optimize investments.
  • Measure brand and activation performance against KPIs.
  • Promote new methods, tools, and AI-enabled approaches to improve efficiency.
  • Work closely with Internal and External Communications partners.
  • Report to the VP of Corporate Brand and Purpose.

Cerințe

  • Bachelor’s degree.
  • 5–10 years of experience in FMCG marketing, brand management, or communications.
  • Strong presentation and communication skills.
  • Experience with marketing planning processes.
  • Experience developing and producing campaigns.
  • Strategic analysis skills.
  • Project management skills.
  • Must not require visa sponsorship; Mars does not sponsor visas for this role.
  • Relocation benefits are not available for this position.

Beneficii

  • Learning and development support from the start, including access to Mars University.
  • Competitive salary and benefits package, including a company bonus.
  • Variable pay.
  • Medical and dental benefits.
  • 401(k) plan participation.
  • Paid time off.

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