Mars oziq-ovqat va ichimliklar, uy hayvonlariga g‘amxo‘rlik, oziqlanish hamda sog‘liqni saqlash sohalarida faoliyat yurituvchi global ishlab chiqaruvchidir. Kompaniya portfeliga M&M'S, Snickers va Skittles kabi mashhur qandolat va yengil tamaddi brendlari, shuningdek, uy hayvonlari salomatligi va oziqlanishini qo‘llab-quvvatlovchi mahsulot hamda xizmatlar kiradi. Ishlab chiqarish va iste’molchiga yo‘naltirilgan bizneslarni qamrab olgan faoliyati doirasida Mars o‘z brendlari, mahsulotlari va global operatsiyalari bilan bog‘liq turli lavozimlarga xodim yollaydi. Kompaniya, shuningdek, barqarorlik, mas’uliyatli ta’minot, inklyuzivlik hamda insonlar, uy hayvonlari va sayyora uchun ijobiy natijalarni yaxshilashga qaratilgan sa’y-harakatlarni ta’kidlaydi.
Corporate Brand Marketing Manager
Shape Mars’ corporate brand strategy, campaigns, and reputation while aligning teams and agency partners. The role is based onsite in Chicago or McLean.
Tavsif
- Develop and deliver annual and long-range plans for the Mars corporate brand.
- Create integrated campaigns and communications across paid, earned, shared, and owned channels.
- Build brand awareness and reputation, and strengthen ties between the Mars corporate brand and its portfolio.
- Assess business performance, competitors, consumer insights, and category trends.
- Turn insights into strategic recommendations and ways to improve activation effectiveness.
- Build clarity and alignment, and support decisions across complex internal groups.
- Influence partners across Corporate Affairs, Marketing, Insights, Legal, business segments, and geographies.
- Lead an external agency team on strategic and creative work.
- Plan budgets, monitor spending, and optimize investments.
- Measure brand and activation performance against KPIs.
- Promote new methods, tools, and AI-enabled approaches to improve efficiency.
- Work closely with Internal and External Communications partners.
- Report to the VP of Corporate Brand and Purpose.
Talablar
- Bachelor’s degree.
- 5–10 years of experience in FMCG marketing, brand management, or communications.
- Strong presentation and communication skills.
- Experience with marketing planning processes.
- Experience developing and producing campaigns.
- Strategic analysis skills.
- Project management skills.
- Must not require visa sponsorship; Mars does not sponsor visas for this role.
- Relocation benefits are not available for this position.
Imtiyozlar
- Learning and development support from the start, including access to Mars University.
- Competitive salary and benefits package, including a company bonus.
- Variable pay.
- Medical and dental benefits.
- 401(k) plan participation.
- Paid time off.