brightwheel develops a mobile-first SaaS platform for childcare and early education organizations. Preschools, childcare centers, in-home caregivers, camps, Montessori programs, and multisite operators use it to manage enrollment, billing and payments, attendance, staff scheduling and payroll, family communication, curriculum, assessments, health checks, and reporting. The platform brings together administrators, teachers, and parents in one system.
Head of Marketing, B2B SaaS
Lead brand, demand generation, lifecycle, and product marketing for brightwheel’s early education platform. Build AI-enabled marketing systems that grow qualified pipeline and revenue.
Opis
- Lead brightwheel’s brand, demand generation, lifecycle, and product marketing functions.
- Own marketing’s contribution to pipeline and revenue.
- Establish the marketing function and operating model for an AI-native company.
- Design the marketing team, systems, and workflows.
- Build a demand generation engine that sources qualified sales pipeline across SMB and mid-market segments.
- Develop a high-performing marketing team and use AI to extend its capabilities.
- Apply AI to content production, attribution modeling, and campaign optimization.
- Set and refine brand positioning, market narrative, and category strategy for childcare operators.
- Work with Sales and RevOps on go-to-market strategy, pipeline targets, and motions.
- Lead product launches, messaging, and sales enablement.
Zahteve
- Have led marketing as a VP or Head of Marketing at a high-growth B2B SaaS company.
- Have managed managers and a team of 10 or more across brand, demand generation, lifecycle, and product marketing.
- Demonstrate fluency with AI and documented efficiency and quality gains from AI-reworked marketing workflows; an AI score of 3 or 4 is required.
- Have built and scaled demand generation engines from the ground up.
- Show measurable impact on pipeline, customer acquisition cost, and payback period.
- Have partnered closely with Sales and RevOps in a fast-paced go-to-market environment.
- Have experience sharing pipeline accountability and working to clear service-level agreements.
- Have built, developed, and retained strong marketing talent as a manager of managers.
- Have built high-performance cultures through clear expectations and feedback.
- Have directly owned demand generation, pipeline, and revenue outcomes.
- Have held in-house go-to-market accountability in B2B or B2C SaaS.
- Be able to set strategy, work through details, and execute.
- Be authorized to work in the United States.
Ugodnosti
- Remote work across all US time zones.
- Equal opportunity employment in a diverse and inclusive workplace.