brightwheel dezvoltă o platformă SaaS concepută în primul rând pentru dispozitive mobile, destinată organizațiilor de îngrijire a copiilor și educație timpurie. Grădinițele, centrele de îngrijire a copiilor, îngrijitorii la domiciliu, taberele, programele Montessori și operatorii cu mai multe sedii o folosesc pentru gestionarea înscrierilor, facturării și plăților, prezenței, programului personalului și salarizării, comunicării cu familiile, curriculumului, evaluărilor, controalelor de sănătate și rapoartelor. Platforma reunește administratorii, profesorii și părinții într-un singur sistem.
Head of Marketing, B2B SaaS
Lead brand, demand generation, lifecycle, and product marketing for brightwheel’s early education platform. Build AI-enabled marketing systems that grow qualified pipeline and revenue.
Descriere
- Lead brightwheel’s brand, demand generation, lifecycle, and product marketing functions.
- Own marketing’s contribution to pipeline and revenue.
- Establish the marketing function and operating model for an AI-native company.
- Design the marketing team, systems, and workflows.
- Build a demand generation engine that sources qualified sales pipeline across SMB and mid-market segments.
- Develop a high-performing marketing team and use AI to extend its capabilities.
- Apply AI to content production, attribution modeling, and campaign optimization.
- Set and refine brand positioning, market narrative, and category strategy for childcare operators.
- Work with Sales and RevOps on go-to-market strategy, pipeline targets, and motions.
- Lead product launches, messaging, and sales enablement.
Cerințe
- Have led marketing as a VP or Head of Marketing at a high-growth B2B SaaS company.
- Have managed managers and a team of 10 or more across brand, demand generation, lifecycle, and product marketing.
- Demonstrate fluency with AI and documented efficiency and quality gains from AI-reworked marketing workflows; an AI score of 3 or 4 is required.
- Have built and scaled demand generation engines from the ground up.
- Show measurable impact on pipeline, customer acquisition cost, and payback period.
- Have partnered closely with Sales and RevOps in a fast-paced go-to-market environment.
- Have experience sharing pipeline accountability and working to clear service-level agreements.
- Have built, developed, and retained strong marketing talent as a manager of managers.
- Have built high-performance cultures through clear expectations and feedback.
- Have directly owned demand generation, pipeline, and revenue outcomes.
- Have held in-house go-to-market accountability in B2B or B2C SaaS.
- Be able to set strategy, work through details, and execute.
- Be authorized to work in the United States.
Beneficii
- Remote work across all US time zones.
- Equal opportunity employment in a diverse and inclusive workplace.