Greenpark je globalna agencija za digitalne vsebine, ki ustvarja vsebine, zasnovane na potrebah, za iskalnike, družbena omrežja in večkanalno trženje. Njena ekipa združuje strokovno znanje s področij SEO, generativne umetne inteligence in digitalnega trženja ter velikim blagovnim znamkam pomaga vzpostavljati pomembne povezave z njihovim občinstvom in izboljševati uspešnost blagovne znamke. Greenpark deluje v panogah, kot so lepota, zdravstvo in tehnologija, z mednarodno prisotnostjo v São Paulu, Londonu, Singapurju in Džakarti. Delo podjetja za naročnike vključuje partnerstva s podjetji Kimberly-Clark, Campari Group, Unilever in Sanofi, njegove zmogljivosti pa so bile prepoznane na področju trženja v iskalnikih.
Content Director
Lead omnichannel content strategy for Greenpark’s US clients, spanning web, social, SEO, and visibility in AI-driven search. Manage multidisciplinary teams and senior client relationships.
Opis
- Own omnichannel content strategy for a portfolio of US clients.
- Build a consistent narrative across websites, social channels, and AI search.
- Oversee performance-focused web and social content, from articles and product pages to social-first formats.
- Improve client visibility through SEO, GEO/AEO, and social search.
- Lead, mentor, and develop editors, writers, strategists, and social specialists.
- Guide AI adoption in content workflows, with clear quality standards and safeguards.
- Set editorial direction, including voice, guidelines, team structures, processes, and workflows.
- Present strategy, results, and recommendations as a senior client partner.
- Support new business and the growth of Greenpark’s content services.
- Work with Search & Insights, Digital PR, Influencer, and Performance Tech teams.
- Track changes in search, social platforms, and AI, including how models find and cite content.
- Apply industry and platform insights to client strategies and Greenpark’s broader services.
- Report to the Head of Content.
Zahteve
- At least 10 years of experience leading and developing high-performing content teams.
- Extensive expertise in web content and social media.
- A track record of shaping storytelling for websites, social platforms, and search.
- Strong knowledge of SEO and content visibility in large language models (GEO/AEO).
- Understanding of how to structure content to rank in search and earn citations from AI models.
- Strong knowledge of social platforms, content formats, and social search.
- Practical experience using social listening and community management tools.
- Proficiency in omnichannel content planning and strategy.
- Experience coordinating paid and organic activity across web and social.
- Expertise in web, search, and social analytics.
- Ability to turn data into insights and actionable recommendations.
- Experience using AI tools such as Claude, ChatGPT, Gemini, and specialist content tools in content workflows.
- Experience guiding teams through AI adoption.
- Agency experience serving food and drink, health and pharmaceuticals, beauty and wellness, and luxury sectors.
- Experience presenting to senior stakeholders and supporting new business.
- Based in the US with a strong understanding of the US market.
- Comfort working at a global company across time zones.
- Collaborative, mentoring approach and ability to deliver at pace.
- Commitment to Greenpark’s values: We Strive, Acting Together, and With Kindness.
Ugodnosti
- 25 days of annual leave, US bank holidays, and a day off for your birthday.
- Christmas office closure, with additional days beyond the holiday allowance.
- Company-paid monthly entertainment subscription.
- VDU eye tests.
- Employee Assistance Programme (EAP).
- Wellness initiatives.
- Peer recognition programmes, including On The Spot Awards and Value Champion Awards.
- Access to LinkedIn Learning courses in business, creative, and technical subjects.
- Annual spring, summer, Halloween, and Christmas social events, plus occasional additional events.
- Option to work abroad for up to four weeks per year.
- Annual Calm subscription.