Greenpark is a global digital content agency creating needs-led content for search, social media, and omnichannel marketing. Its team combines SEO, generative AI, and digital marketing expertise to help major brands build meaningful connections with their audiences and improve brand performance. Greenpark works across sectors including beauty, healthcare, and technology, with an international presence spanning São Paulo, London, Singapore, and Jakarta. The company’s client work includes partnerships with Kimberly-Clark, Campari Group, Unilever, and Sanofi, and its capabilities have earned recognition in search marketing.
Content Director
Lead omnichannel content strategy for Greenpark’s US clients, spanning web, social, SEO, and visibility in AI-driven search. Manage multidisciplinary teams and senior client relationships.
Description
- Own omnichannel content strategy for a portfolio of US clients.
- Build a consistent narrative across websites, social channels, and AI search.
- Oversee performance-focused web and social content, from articles and product pages to social-first formats.
- Improve client visibility through SEO, GEO/AEO, and social search.
- Lead, mentor, and develop editors, writers, strategists, and social specialists.
- Guide AI adoption in content workflows, with clear quality standards and safeguards.
- Set editorial direction, including voice, guidelines, team structures, processes, and workflows.
- Present strategy, results, and recommendations as a senior client partner.
- Support new business and the growth of Greenpark’s content services.
- Work with Search & Insights, Digital PR, Influencer, and Performance Tech teams.
- Track changes in search, social platforms, and AI, including how models find and cite content.
- Apply industry and platform insights to client strategies and Greenpark’s broader services.
- Report to the Head of Content.
Requirements
- At least 10 years of experience leading and developing high-performing content teams.
- Extensive expertise in web content and social media.
- A track record of shaping storytelling for websites, social platforms, and search.
- Strong knowledge of SEO and content visibility in large language models (GEO/AEO).
- Understanding of how to structure content to rank in search and earn citations from AI models.
- Strong knowledge of social platforms, content formats, and social search.
- Practical experience using social listening and community management tools.
- Proficiency in omnichannel content planning and strategy.
- Experience coordinating paid and organic activity across web and social.
- Expertise in web, search, and social analytics.
- Ability to turn data into insights and actionable recommendations.
- Experience using AI tools such as Claude, ChatGPT, Gemini, and specialist content tools in content workflows.
- Experience guiding teams through AI adoption.
- Agency experience serving food and drink, health and pharmaceuticals, beauty and wellness, and luxury sectors.
- Experience presenting to senior stakeholders and supporting new business.
- Based in the US with a strong understanding of the US market.
- Comfort working at a global company across time zones.
- Collaborative, mentoring approach and ability to deliver at pace.
- Commitment to Greenpark’s values: We Strive, Acting Together, and With Kindness.
Benefits
- 25 days of annual leave, US bank holidays, and a day off for your birthday.
- Christmas office closure, with additional days beyond the holiday allowance.
- Company-paid monthly entertainment subscription.
- VDU eye tests.
- Employee Assistance Programme (EAP).
- Wellness initiatives.
- Peer recognition programmes, including On The Spot Awards and Value Champion Awards.
- Access to LinkedIn Learning courses in business, creative, and technical subjects.
- Annual spring, summer, Halloween, and Christmas social events, plus occasional additional events.
- Option to work abroad for up to four weeks per year.
- Annual Calm subscription.