LEARFIELD
LEARFIELD
LEARFIELD deluje na stičišču univerzitetnega športa, dogodkov v živo, medijev in trženja. Podjetje univerzam, prizoriščem in blagovnim znamkam pomaga vzpostavljati stik z navijači prek sponzorskih programov, multimedijskih pravic, prodaje vstopnic, licenciranja, digitalnega trženja, založništva, prodaje izdelkov in ekskluzivnih vsebin. Njegovo delo vključuje tudi razvijanje priložnosti, povezanih z imenom, podobo in podobnostjo športnikov, ter uporabo tehnologije in podatkov za podporo partnerskim organizacijam in vključevanju navijačev. Ekipa podjetja nagovarja občinstvo po vseh Združenih državah Amerike ter sodeluje z deležniki univerzitetnega športa in dogodkov v živo pri ustvarjanju komercialnih izkušenj in izkušenj, osredotočenih na navijače.

Commercial Partnerships Director, Collegiate Sports

Lead sales of premium collegiate sports sponsorships for Learfield, building brand partnerships across Big Ten and Power Four properties.

Opis

  • Find and pursue new business with data-driven prospecting tools.
  • Create and sell integrated marketing programs across Learfield assets, including naming rights and premium sponsorship inventory.
  • Build and sustain strategic relationships with national and regional brands.
  • Negotiate and close contracts, then oversee smooth delivery and fulfillment.
  • Shape asset positioning, valuation, packaging, and commercialization strategies.
  • Guide and support field teams as they develop partnerships.
  • Advise on collegiate sponsorship trends, premium inventory monetization, and partnership practices.
  • Assess emerging markets and develop innovative inventory offerings.
  • Build connections with local property teams and internal stakeholders.
  • Represent Learfield at conferences, campus meetings, client presentations, and other events.
  • Travel regularly to meet university stakeholders, support field teams, and advance business development initiatives, with travel estimated at 30–50%.

Zahteve

  • At least eight years of experience in business development, sponsorship sales, partnerships, or related work in sports, media, or entertainment.
  • A record of securing high-value partnerships and working through complex stakeholder environments.
  • Strong knowledge of higher education, especially collegiate athletics and campus branding.
  • Proven ability to collaborate across departments and with external partners.
  • Excellent communication, negotiation, presentation, and relationship-building skills.
  • Willingness to travel regularly and work flexible hours around university schedules.
  • A bachelor’s degree from an accredited four-year college or university is preferred.
  • Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
  • Familiarity with integrated marketing programs spanning digital, experiential, and premium sponsorship assets.
  • Experience with high-value sports or media inventory.

Ugodnosti

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account
  • Life insurance and other insurance plans
  • Flexible paid time off, with a minimum of 10 days annually
  • Parental leave
  • 20 paid holidays
  • 401(k) plan with employer match
  • Short- and long-term disability coverage

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