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LEARFIELD
LEARFIELD
1,001 – 5,000 Employees
H1B Visa SponsorMarketingMediaSports
LEARFIELD operates at the intersection of college sports, live events, media, and marketing. The company helps universities, venues, and brands connect with fans through sponsorship programs, multimedia rights, ticketing, licensing, digital marketing, publishing, merchandise, and exclusive content. Its work also includes developing Name, Image, and Likeness opportunities and using technology and data to support partner organizations and fan engagement. LEARFIELD’s team serves audiences across the United States and works with collegiate athletics and live-event stakeholders to build commercial and fan-focused experiences.
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Commercial Partnerships Director, Collegiate Sports

Lead sales of premium collegiate sports sponsorships for Learfield, building brand partnerships across Big Ten and Power Four properties.

USUnited StatesTXTexasOn-siteFull-timeLeadEnglish RequiredAccount ManagerSales

Description

  • Find and pursue new business with data-driven prospecting tools.
  • Create and sell integrated marketing programs across Learfield assets, including naming rights and premium sponsorship inventory.
  • Build and sustain strategic relationships with national and regional brands.
  • Negotiate and close contracts, then oversee smooth delivery and fulfillment.
  • Shape asset positioning, valuation, packaging, and commercialization strategies.
  • Guide and support field teams as they develop partnerships.
  • Advise on collegiate sponsorship trends, premium inventory monetization, and partnership practices.
  • Assess emerging markets and develop innovative inventory offerings.
  • Build connections with local property teams and internal stakeholders.
  • Represent Learfield at conferences, campus meetings, client presentations, and other events.
  • Travel regularly to meet university stakeholders, support field teams, and advance business development initiatives, with travel estimated at 30–50%.

Requirements

  • At least eight years of experience in business development, sponsorship sales, partnerships, or related work in sports, media, or entertainment.
  • A record of securing high-value partnerships and working through complex stakeholder environments.
  • Strong knowledge of higher education, especially collegiate athletics and campus branding.
  • Proven ability to collaborate across departments and with external partners.
  • Excellent communication, negotiation, presentation, and relationship-building skills.
  • Willingness to travel regularly and work flexible hours around university schedules.
  • A bachelor’s degree from an accredited four-year college or university is preferred.
  • Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
  • Familiarity with integrated marketing programs spanning digital, experiential, and premium sponsorship assets.
  • Experience with high-value sports or media inventory.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account
  • Life insurance and other insurance plans
  • Flexible paid time off, with a minimum of 10 days annually
  • Parental leave
  • 20 paid holidays
  • 401(k) plan with employer match
  • Short- and long-term disability coverage

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