Rocket Mortgage
Rocket Mortgage
Rocket Mortgage este o companie financiară și de tehnologie financiară axată pe simplificarea achiziției de locuințe și a refinanțării prin servicii ipotecare digitale. Platforma sa sprijină consumatorii cu opțiuni de credite ipotecare, precum împrumuturi cu dobândă fixă sau variabilă, împrumuturi FHA și VA, precum și cu instrumente și calculatoare online pentru evaluarea nevoilor de finanțare. Persoanele aflate în căutarea unui loc de muncă și interesate de oportunități în fintech, imobiliare și servicii financiare pentru consumatori pot găsi roluri legate de tehnologia și operațiunile din spatele unei experiențe moderne de creditare online.

Senior Conversion Rate Optimization Manager

Lead experimentation and conversion improvements across Rocket Mortgage’s digital storefronts and partner sites. Apply analytics, AI Search, and testing expertise across the customer journey.

Descriere

  • Oversee full-funnel experimentation across traffic channels for Rocket Mortgage storefronts and partner sites, including Redfin.
  • Plan and run A/B, multivariate, and time-based tests to improve conversions.
  • Evaluate content, user experience, and technical changes for their effects on traditional and AI Search performance.
  • Partner with SEO, content growth, product, and engineering teams.
  • Find promising opportunities for testing and turn cross-functional insights into experiments.
  • Create experiments with Amplitude, Optimizely, and similar web performance platforms.
  • Manage the practical details of experiment implementation.
  • Track and assess results over time, accounting for market noise and other external factors.
  • Choose testing methods suited to each experiment’s context and constraints.
  • Coach junior colleagues in testing practices, CRO fundamentals, advanced experimentation, and AI tools.
  • Advise senior leaders on strategy.
  • Advance new approaches to testing and optimization.

Cerințe

  • At least five years of experience in CRO, performance marketing, or a related digital optimization role.
  • Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or similar tools.
  • A proven record of running A/B and multivariate tests.
  • Strong knowledge of experimentation methods and statistical measures.
  • Advanced proficiency with web analytics tools.
  • Ability to work with large, complex datasets.
  • Power-user experience with AI tools such as Claude, Gemini, and ChatGPT.
  • Bachelor’s degree in marketing, design, technology, data science, or a related field.
  • Excellent communication and presentation skills.
  • Experience testing end-to-end user journeys, from initial traffic through conversion.
  • Hands-on experience designing and building experiments from the ground up.
  • Experience collaborating across SEO, content, product, and engineering teams.
  • Familiarity with AI Search, including Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategies and best practices.
  • Knowledge of schema markup, structured data, and technical SEO implementations.
  • Experience optimizing multiple digital properties or storefronts.
  • Familiarity with AI tools and techniques for experiment design and optimization.

Beneficii

  • Annual bonus eligibility
  • Incentives
  • Medical benefits
  • Dental benefits
  • Vision benefits
  • 401(k) retirement plan
  • Paid time off
  • Career growth opportunities
  • Reasonable accommodations for qualified individuals with disabilities

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