Area Sales Manager, India
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Rocket Mortgage raqamli ipoteka xizmatlari orqali uy sotib olish va qayta moliyalashtirish jarayonlarini soddalashtirishga yo‘naltirilgan moliya va fintech kompaniyasidir. Uning platformasi qat’iy foiz stavkali, o‘zgaruvchan foiz stavkali, FHA va VA kreditlari kabi ipoteka imkoniyatlari, shuningdek moliyalashtirish ehtiyojlarini baholash uchun onlayn vositalar va kalkulyatorlarni taqdim etadi. Fintech, ko‘chmas mulk va iste’molchilar uchun moliyaviy xizmatlar sohalaridagi imkoniyatlarni izlayotganlar zamonaviy onlayn kredit berish tajribasi ortidagi texnologiya va operatsiyalar bilan bog‘liq lavozimlarni topishlari mumkin.
Senior Conversion Rate Optimization Manager
Lead experimentation and conversion improvements across Rocket Mortgage’s digital storefronts and partner sites. Apply analytics, AI Search, and testing expertise across the customer journey.
Tavsif
- Oversee full-funnel experimentation across traffic channels for Rocket Mortgage storefronts and partner sites, including Redfin.
- Plan and run A/B, multivariate, and time-based tests to improve conversions.
- Evaluate content, user experience, and technical changes for their effects on traditional and AI Search performance.
- Partner with SEO, content growth, product, and engineering teams.
- Find promising opportunities for testing and turn cross-functional insights into experiments.
- Create experiments with Amplitude, Optimizely, and similar web performance platforms.
- Manage the practical details of experiment implementation.
- Track and assess results over time, accounting for market noise and other external factors.
- Choose testing methods suited to each experiment’s context and constraints.
- Coach junior colleagues in testing practices, CRO fundamentals, advanced experimentation, and AI tools.
- Advise senior leaders on strategy.
- Advance new approaches to testing and optimization.
Talablar
- At least five years of experience in CRO, performance marketing, or a related digital optimization role.
- Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or similar tools.
- A proven record of running A/B and multivariate tests.
- Strong knowledge of experimentation methods and statistical measures.
- Advanced proficiency with web analytics tools.
- Ability to work with large, complex datasets.
- Power-user experience with AI tools such as Claude, Gemini, and ChatGPT.
- Bachelor’s degree in marketing, design, technology, data science, or a related field.
- Excellent communication and presentation skills.
- Experience testing end-to-end user journeys, from initial traffic through conversion.
- Hands-on experience designing and building experiments from the ground up.
- Experience collaborating across SEO, content, product, and engineering teams.
- Familiarity with AI Search, including Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategies and best practices.
- Knowledge of schema markup, structured data, and technical SEO implementations.
- Experience optimizing multiple digital properties or storefronts.
- Familiarity with AI tools and techniques for experiment design and optimization.
Imtiyozlar
- Annual bonus eligibility
- Incentives
- Medical benefits
- Dental benefits
- Vision benefits
- 401(k) retirement plan
- Paid time off
- Career growth opportunities
- Reasonable accommodations for qualified individuals with disabilities
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