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Edible Brands
Edible Brands
51 – 200 Angajați
Alimente și băuturiMarketingOspitalitate
Edible Brands este o companie din domeniul alimentației, băuturilor și ospitalității, care reunește concepte de produse alimentare și cadouri orientate spre un scop, inclusiv Edible Arrangements și Rōti. Platforma sa centralizată de comerț electronic și francize susține operațiunile de retail corporative și francizate, comenzile omnicanal prin Edible.com și aplicațiile mobile, livrările efectuate de terți și o piață digitală. Activitatea companiei acoperă tehnologia, lanțul de aprovizionare, marketingul și sprijinul acordat francizaților pentru afaceri de cadouri și restaurante fast-casual.
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Locurile de muncă ale companiei

Senior Brand Marketing Specialist, Edible Brands (Atlanta, Onsite)

Lead data-informed brand marketing for Edible Brands’ gifting, restaurant, and wellness concepts. Drive awareness, customer acquisition, loyalty, and sales through integrated campaigns.

USStatele Unite ale AmericiiLa sediuNormă întreagăSeniorLimbă Obligatorie: englezăManager de brand

Descriere

  • Partner with the Brand Director to activate Edible’s brand strategy and generate traffic and sales.
  • Lead campaigns that strengthen brand equity, attract customers, and support retention and loyalty.
  • Use consumer research, category trends, and competitive intelligence to deliver campaigns against growth targets.
  • Align Innovation, E-Commerce, Brand Channels, Store Operations, and Technology teams around marketing initiatives.
  • Apply brand strategy across email, paid media, e-commerce, local activations, and other customer interactions.
  • Protect consistent creative and messaging across channels while upholding established brand guidelines.
  • Prepare creative briefs in collaboration with internal partners and external agencies.
  • Plan and deliver promotional marketing initiatives that improve sales and profitability.
  • Represent Edible as a brand ambassador, ensuring concepts, activations, and materials meet brand standards.

Cerințe

  • Bachelor’s degree in marketing, communications, or a related discipline, or equivalent professional experience.
  • Four to six years of marketing experience.
  • Experience in B2C, e-commerce, or a nationally recognized advertising agency is preferred.
  • Demonstrated ability to manage concurrent workstreams and deadlines across cross-functional teams.
  • Strong capability to convert brand strategy into actionable marketing campaigns.
  • Working knowledge of consumer insights, market movements, and competitive analysis.
  • Effective verbal and written communicator who can produce clear documents and PowerPoint presentations.
  • Proven success leading cross-functional teams, setting priorities, and managing multiple initiatives.
  • Experience with project and digital asset management platforms such as Monday.com and Cloudinary, or comparable tools.
  • Proficiency in Microsoft Office and marketing analytics software.
  • Strong understanding of establishing and tracking marketing KPIs.
  • Analytical and strategic approach to marketing decisions.
  • Ability to provide creative feedback grounded in data without prescribing solutions.
  • Skilled at collaborating with diverse stakeholders and advancing projects.
  • Highly organized, self-directed, and effective in a fast-changing environment.
  • Comfort making informed decisions amid uncertainty and refining strategies when conditions change.

Beneficii

  • Health, dental, and vision insurance plans.
  • 401(k) retirement plan.
  • Company-paid life insurance.
  • Short-term disability coverage.
  • Flexible spending account options.
  • Paid time off, including sick leave and holidays.
  • Opportunities for personal and professional development.
  • The resources and stability of an industry-leading company combined with startup-style agility.

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