Cox Enterprises este o companie de comunicații, media și servicii auto, fondată în 1898. Printre activitățile sale se numără Cox Communications și Cox Automotive, care oferă conectivitate, soluții tehnologice pentru companii și servicii auto. Compania se concentrează pe construirea unei lumi mai conectate, mobile și sustenabile, desfășurându-și activitatea în domeniile telecomunicațiilor, industriei auto și transporturilor. Cox Enterprises pune accent pe inovație, incluziune, sustenabilitate și impact social, iar forța sa de muncă numeroasă susține oportunități într-o gamă largă de funcții de business și tehnologie.
Senior Digital Marketing Specialist, Paid Media Activation
Cox Automotive is seeking a senior digital marketing specialist to activate programmatic, paid social, and paid search campaigns. The role covers campaign launches, optimization, quality assurance, reporting, and performance analysis for automotive brands.
Descriere
- Manage daily paid media activation across programmatic display and video, paid social, paid search, and account-based marketing
- Build and launch campaigns through demand-side and self-service buying platforms
- Set up line items, inventory targeting, frequency limits, pacing, objectives, placements, audiences, delivery settings, keywords, ad copy, extensions, negative keywords, and bidding strategies
- Implement retargeting, lookalike, intent-based, and first-party audience targeting
- Coordinate creative requirements, tag delivery, and landing page readiness
- Complete pre-launch quality checks for targeting, budgets, timing, creative rendering, tracking, and landing pages
- Maintain campaign taxonomy, naming conventions, launch checklists, and version control
- Document campaign-building processes and platform-specific setup instructions
- Track pacing, delivery, and efficiency against the approved plan
- Apply bid changes, budget reallocations, audience refinements, placement exclusions, and other campaign improvements
- Plan and run tests involving ad copy, creative, audiences, and landing pages
- Escalate delivery, inventory quality, and measurement problems with recommended next steps
- Create and maintain negative keyword and placement exclusion lists
- Prepare recurring campaign reports with written performance analysis
- Build and maintain dashboards for paid media performance
- Analyze completed campaigns and recommend future improvements
- Work with Marketing Analytics on conversion tracking and attribution
- Coordinate with channel specialists, Product and Brand Marketing, Trafficking, MarTech, and internal partners
- Monitor platform capabilities, advertising formats, and industry developments
- Help onboard specialist teammates and contract resources through knowledge sharing
- Contribute to the ongoing paid media playbook
Cerințe
- Bachelor’s degree in a related field plus four years of relevant experience, or an equivalent combination of a master’s degree and two years, a Ph.D. and one year, or eight years of related experience
- Practical experience building and activating campaigns across programmatic, paid social, and paid search
- Experience managing campaigns in a demand-side platform such as DV360, including line-item setup and in-flight optimization
- Experience supporting several brands or product lines within a matrixed enterprise
- Strong analytical reasoning and ability to interpret campaign data
- High attention to detail when reviewing configuration, tracking, and creative issues
- Disciplined approach to taxonomy, quality assurance, and documentation
- Ability to communicate campaign results and trade-offs to nontechnical marketing partners
- Ability to manage multiple campaign builds against fixed launch dates with limited supervision
- Proficiency with DV360 or similar demand-side platforms, Google Ads or Search Ads 360, Meta, LinkedIn, and account-based marketing platforms such as DemandScience, Terminus, or 6sense
- Working knowledge of ad serving, tag and pixel behavior, and conversion-tracking setup
- Fluency in CPM, CPC, CPA, CPL, ROAS, viewability, reach, and frequency metrics
- Experience creating reports in Tableau, DOMO, or Power BI
- Advanced Microsoft Excel skills
- Familiarity with activating audiences from a customer data platform such as Salesforce Data Cloud
- Familiarity with project management tools such as Monday.com
- Current authorization to work in the United States for any employer without present or future sponsorship
- Ability to pass a pre-employment drug test
- B2B paid media experience preferred
Beneficii
- Competitive salary and bonus opportunities
- Flexible time-off policies and adaptable work schedules
- Comprehensive healthcare plans with options for individuals and families
- 401(k) plans with company matching
- Professional development and continuing education support
- Inclusive parental leave programs
- Fertility benefits and adoption assistance
- Pet insurance
- Employee discount programs
- Paid vacation
- Seven company-paid holidays
- Up to 160 hours of paid wellness time annually
- Bereavement leave
- Paid time off for voting
- Jury duty leave
- Volunteer time off
- Military leave
- Medical, dental, and vision coverage