Cox Enterprises is a communications, media, and automotive services company founded in 1898. Its businesses include Cox Communications and Cox Automotive, which deliver connectivity, B2B technology solutions, and automotive services. The company focuses on building a more connected, mobile, and sustainable world, with work spanning telecommunications, automotive, and transport. Cox Enterprises highlights innovation, inclusion, sustainability, and social impact, and its large workforce supports opportunities across a broad range of business and technology functions.
Senior Digital Marketing Specialist, Paid Media Activation
Cox Automotive is seeking a senior digital marketing specialist to activate programmatic, paid social, and paid search campaigns. The role covers campaign launches, optimization, quality assurance, reporting, and performance analysis for automotive brands.
Description
- Manage daily paid media activation across programmatic display and video, paid social, paid search, and account-based marketing
- Build and launch campaigns through demand-side and self-service buying platforms
- Set up line items, inventory targeting, frequency limits, pacing, objectives, placements, audiences, delivery settings, keywords, ad copy, extensions, negative keywords, and bidding strategies
- Implement retargeting, lookalike, intent-based, and first-party audience targeting
- Coordinate creative requirements, tag delivery, and landing page readiness
- Complete pre-launch quality checks for targeting, budgets, timing, creative rendering, tracking, and landing pages
- Maintain campaign taxonomy, naming conventions, launch checklists, and version control
- Document campaign-building processes and platform-specific setup instructions
- Track pacing, delivery, and efficiency against the approved plan
- Apply bid changes, budget reallocations, audience refinements, placement exclusions, and other campaign improvements
- Plan and run tests involving ad copy, creative, audiences, and landing pages
- Escalate delivery, inventory quality, and measurement problems with recommended next steps
- Create and maintain negative keyword and placement exclusion lists
- Prepare recurring campaign reports with written performance analysis
- Build and maintain dashboards for paid media performance
- Analyze completed campaigns and recommend future improvements
- Work with Marketing Analytics on conversion tracking and attribution
- Coordinate with channel specialists, Product and Brand Marketing, Trafficking, MarTech, and internal partners
- Monitor platform capabilities, advertising formats, and industry developments
- Help onboard specialist teammates and contract resources through knowledge sharing
- Contribute to the ongoing paid media playbook
Requirements
- Bachelor’s degree in a related field plus four years of relevant experience, or an equivalent combination of a master’s degree and two years, a Ph.D. and one year, or eight years of related experience
- Practical experience building and activating campaigns across programmatic, paid social, and paid search
- Experience managing campaigns in a demand-side platform such as DV360, including line-item setup and in-flight optimization
- Experience supporting several brands or product lines within a matrixed enterprise
- Strong analytical reasoning and ability to interpret campaign data
- High attention to detail when reviewing configuration, tracking, and creative issues
- Disciplined approach to taxonomy, quality assurance, and documentation
- Ability to communicate campaign results and trade-offs to nontechnical marketing partners
- Ability to manage multiple campaign builds against fixed launch dates with limited supervision
- Proficiency with DV360 or similar demand-side platforms, Google Ads or Search Ads 360, Meta, LinkedIn, and account-based marketing platforms such as DemandScience, Terminus, or 6sense
- Working knowledge of ad serving, tag and pixel behavior, and conversion-tracking setup
- Fluency in CPM, CPC, CPA, CPL, ROAS, viewability, reach, and frequency metrics
- Experience creating reports in Tableau, DOMO, or Power BI
- Advanced Microsoft Excel skills
- Familiarity with activating audiences from a customer data platform such as Salesforce Data Cloud
- Familiarity with project management tools such as Monday.com
- Current authorization to work in the United States for any employer without present or future sponsorship
- Ability to pass a pre-employment drug test
- B2B paid media experience preferred
Benefits
- Competitive salary and bonus opportunities
- Flexible time-off policies and adaptable work schedules
- Comprehensive healthcare plans with options for individuals and families
- 401(k) plans with company matching
- Professional development and continuing education support
- Inclusive parental leave programs
- Fertility benefits and adoption assistance
- Pet insurance
- Employee discount programs
- Paid vacation
- Seven company-paid holidays
- Up to 160 hours of paid wellness time annually
- Bereavement leave
- Paid time off for voting
- Jury duty leave
- Volunteer time off
- Military leave
- Medical, dental, and vision coverage