Edible Brands is a food and beverage and hospitality company that brings together purpose-led food and gifting concepts, including Edible Arrangements and Rōti. Its centralized e-commerce and franchise platform supports corporate and franchised retail operations, omnichannel ordering through Edible.com and mobile apps, third-party delivery, and a digital marketplace. The company’s work spans technology, supply chain, marketing, and franchise support for gifting and fast-casual restaurant businesses.
Senior Brand Marketing Specialist, Edible Brands (Atlanta, Onsite)
Lead data-informed brand marketing for Edible Brands’ gifting, restaurant, and wellness concepts. Drive awareness, customer acquisition, loyalty, and sales through integrated campaigns.
Description
- Partner with the Brand Director to activate Edible’s brand strategy and generate traffic and sales.
- Lead campaigns that strengthen brand equity, attract customers, and support retention and loyalty.
- Use consumer research, category trends, and competitive intelligence to deliver campaigns against growth targets.
- Align Innovation, E-Commerce, Brand Channels, Store Operations, and Technology teams around marketing initiatives.
- Apply brand strategy across email, paid media, e-commerce, local activations, and other customer interactions.
- Protect consistent creative and messaging across channels while upholding established brand guidelines.
- Prepare creative briefs in collaboration with internal partners and external agencies.
- Plan and deliver promotional marketing initiatives that improve sales and profitability.
- Represent Edible as a brand ambassador, ensuring concepts, activations, and materials meet brand standards.
Requirements
- Bachelor’s degree in marketing, communications, or a related discipline, or equivalent professional experience.
- Four to six years of marketing experience.
- Experience in B2C, e-commerce, or a nationally recognized advertising agency is preferred.
- Demonstrated ability to manage concurrent workstreams and deadlines across cross-functional teams.
- Strong capability to convert brand strategy into actionable marketing campaigns.
- Working knowledge of consumer insights, market movements, and competitive analysis.
- Effective verbal and written communicator who can produce clear documents and PowerPoint presentations.
- Proven success leading cross-functional teams, setting priorities, and managing multiple initiatives.
- Experience with project and digital asset management platforms such as Monday.com and Cloudinary, or comparable tools.
- Proficiency in Microsoft Office and marketing analytics software.
- Strong understanding of establishing and tracking marketing KPIs.
- Analytical and strategic approach to marketing decisions.
- Ability to provide creative feedback grounded in data without prescribing solutions.
- Skilled at collaborating with diverse stakeholders and advancing projects.
- Highly organized, self-directed, and effective in a fast-changing environment.
- Comfort making informed decisions amid uncertainty and refining strategies when conditions change.
Benefits
- Health, dental, and vision insurance plans.
- 401(k) retirement plan.
- Company-paid life insurance.
- Short-term disability coverage.
- Flexible spending account options.
- Paid time off, including sick leave and holidays.
- Opportunities for personal and professional development.
- The resources and stability of an industry-leading company combined with startup-style agility.