Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Fashion Advertising Strategist – Power Digital Marketing (Remote, Colombia)
Lead paid media strategy and execution for fashion and other client accounts at Power Digital Marketing. Manage cross-channel campaigns, budgets, reporting, optimization, and client performance across major advertising platforms.
Descriere
- Manage the execution, performance, and growth of paid advertising campaigns across an assigned client portfolio.
- Connect campaign activity with each client’s broader business objectives.
- Partner with account leaders to shape and refine paid media strategy.
- Handle reporting, optimization, client communication, keyword research, ad copy, bid management, and ongoing campaign operations.
- Deliver performance marketing through paid social and native advertising platforms.
- Run campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
- Build and launch campaigns across channels from start to finish, coordinating with Specialists when needed.
- Drive performance improvements against established campaign objectives.
- Manage client budgets and recommend budget adjustments.
- Share proactive internal updates on performance, strategy, recommendations, deliverables, and action items.
- Provide weekly client recaps covering performance insights and recommendations for next steps.
- Own performance reporting and communicate strategic direction.
- Prepare and present data-led performance reports that explain results and define clear next actions.
- Apply AI technologies to improve and optimize business processes.
- Use Power Digital’s Nova ecosystem in daily work.
- Work toward targets including $9.5k team-member EBITDA, less than 10% client churn, and management of 5–7 accounts.
- Balance channel delivery, account performance, cross-channel collaboration, and internal communication.
Cerințe
- Demonstrated advanced proficiency in spoken and written English.
- Bring 2–3 years of digital marketing experience, including 1–2 years in an agency environment.
- Have at least 2 years of direct response marketing experience in E-Commerce, Lead Gen, or B2B.
- Have at least 2 years of experience running Meta Ads direct response campaigns.
- Bring at least 2 years of hands-on Search Engine Marketing experience.
- Understand bid optimization, keyword research, and ad copy development.
- Have substantial campaign management experience in one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
- Work proficiently with Google and Microsoft Office suites.
- Use Google Analytics proficiently.
- Understand full-funnel marketing and the role of paid media within the funnel.
- Communicate clearly and effectively in writing and conversation.
- Demonstrate strong organization and project management abilities.
- Show self-motivation and a strong drive to succeed.
- Build effective professional relationships through strong interpersonal skills.
- Bring a strong work ethic and the ability to learn quickly and independently.
- Be interested in building a long-term relationship with a growing company.