Power Digital Marketing एक प्रौद्योगिकी-सक्षम ग्रोथ मार्केटिंग फर्म है, जो डेटा, प्रौद्योगिकी और मानवीय बुद्धिमत्ता की संयुक्त शक्ति के माध्यम से ब्रांड्स की सेवा करती है। इसका कार्य रणनीतिक परामर्श, क्रिएटिव अभियानों, डेटा इंटेलिजेंस, मीडिया प्लानिंग और अन्य डिजिटल मार्केटिंग सेवाओं तक फैला है, जिन्हें ग्राहक को आकर्षित करने से लेकर विकास तक की पूरी यात्रा में सहायता देने के लिए तैयार किया गया है। कंपनी पारदर्शी, साक्ष्य-आधारित निर्णय लेने और उन्नत प्रौद्योगिकी पर जोर देती है, ताकि ग्राहक अपने व्यावसायिक प्रदर्शन में सुधार कर सकें और चुनौतीपूर्ण बाजारों में प्रतिस्पर्धा कर सकें।
Fashion Advertising Strategist – Power Digital Marketing (Remote, Colombia)
Lead paid media strategy and execution for fashion and other client accounts at Power Digital Marketing. Manage cross-channel campaigns, budgets, reporting, optimization, and client performance across major advertising platforms.
विवरण
- Manage the execution, performance, and growth of paid advertising campaigns across an assigned client portfolio.
- Connect campaign activity with each client’s broader business objectives.
- Partner with account leaders to shape and refine paid media strategy.
- Handle reporting, optimization, client communication, keyword research, ad copy, bid management, and ongoing campaign operations.
- Deliver performance marketing through paid social and native advertising platforms.
- Run campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
- Build and launch campaigns across channels from start to finish, coordinating with Specialists when needed.
- Drive performance improvements against established campaign objectives.
- Manage client budgets and recommend budget adjustments.
- Share proactive internal updates on performance, strategy, recommendations, deliverables, and action items.
- Provide weekly client recaps covering performance insights and recommendations for next steps.
- Own performance reporting and communicate strategic direction.
- Prepare and present data-led performance reports that explain results and define clear next actions.
- Apply AI technologies to improve and optimize business processes.
- Use Power Digital’s Nova ecosystem in daily work.
- Work toward targets including $9.5k team-member EBITDA, less than 10% client churn, and management of 5–7 accounts.
- Balance channel delivery, account performance, cross-channel collaboration, and internal communication.
आवश्यकताएँ
- Demonstrated advanced proficiency in spoken and written English.
- Bring 2–3 years of digital marketing experience, including 1–2 years in an agency environment.
- Have at least 2 years of direct response marketing experience in E-Commerce, Lead Gen, or B2B.
- Have at least 2 years of experience running Meta Ads direct response campaigns.
- Bring at least 2 years of hands-on Search Engine Marketing experience.
- Understand bid optimization, keyword research, and ad copy development.
- Have substantial campaign management experience in one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
- Work proficiently with Google and Microsoft Office suites.
- Use Google Analytics proficiently.
- Understand full-funnel marketing and the role of paid media within the funnel.
- Communicate clearly and effectively in writing and conversation.
- Demonstrate strong organization and project management abilities.
- Show self-motivation and a strong drive to succeed.
- Build effective professional relationships through strong interpersonal skills.
- Bring a strong work ethic and the ability to learn quickly and independently.
- Be interested in building a long-term relationship with a growing company.