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Omnicom
Omnicom
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Omnicom este un grup global de marketing și comunicare corporativă care deservește branduri și organizații dintr-o gamă variată de industrii. Rețelele sale de agenții reunesc expertiză în publicitate, planificarea și achiziția de media, marketing digital, relații publice și comunicare integrată. Echipele Omnicom dezvoltă programe creative, strategice și media menite să consolideze brandurile, să conecteze publicul și să sprijine interacțiunea cu clienții. Oportunitățile de angajare pot acoperi disciplinele de marketing și media reprezentate în rețeaua sa.
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Director of Business Analytics - Boston Hybrid

Lead business analytics for Omnicom agencies by turning audience, market, sales, and campaign data into strategic insights. Translate complex analysis into recommendations that support media and marketing decisions.

USStatele Unite ale AmericiiMAMassachusettsNYNew York
160.000 $ / an
HibridNormă întreagăLiderLimbă Obligatorie: englezăDirector

Descriere

  • Lead independent business analytics work and manage projects with moderate risk and complexity
  • Deliver data-driven insights for business, media, and marketing decisions
  • Partner with sales, planning, and account teams to turn complex datasets into practical recommendations
  • Examine audience behavior, demographics, market conditions, campaign outcomes, and performance measures
  • Spot emerging trends, growth opportunities, and areas for improvement
  • Develop insight reports and evaluations to measure campaign effectiveness and project future performance
  • Oversee analytics tools, systems, and methodologies that transform raw data into recommendations aligned with client and organizational goals
  • Coach junior team members or lead projects through successful execution and delivery

Cerințe

  • Demonstrated problem-solving ability
  • Ability to derive data-driven insights from audience, market, sales, and campaign performance data
  • Skill in converting complex datasets into actionable insights
  • Experience analyzing audience behavior, demographics, market conditions, campaign results, and performance metrics
  • Ability to create insight reports and evaluations
  • Ability to forecast performance and inform strategic decisions
  • Experience using and managing analytics tools, systems, and methodologies
  • Ability to mentor junior employees or manage projects
  • Availability to work in the office at least three days per week, unless additional in-office attendance is required

Beneficii

  • Equal employment opportunity protections
  • Workplace guidance covering office attendance and agency or manager expectations

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