Omnicom turli sohalardagi brendlar va tashkilotlarga xizmat ko‘rsatuvchi global marketing va korporativ kommunikatsiyalar guruhidir. Uning agentlik tarmoqlari reklama, media rejalashtirish va xarid qilish, raqamli marketing, jamoatchilik bilan aloqalar hamda integratsiyalashgan kommunikatsiyalar bo‘yicha tajribani birlashtiradi. Omnicom jamoalari brendlarni mustahkamlash, auditoriya bilan aloqa o‘rnatish va mijozlar bilan hamkorlikni qo‘llab-quvvatlashga qaratilgan kreativ, strategik va media dasturlarini ishlab chiqadi. Ish imkoniyatlari uning tarmog‘ida taqdim etiladigan marketing va media yo‘nalishlarini qamrab olishi mumkin.
Director of Business Analytics - Boston Hybrid
Lead business analytics for Omnicom agencies by turning audience, market, sales, and campaign data into strategic insights. Translate complex analysis into recommendations that support media and marketing decisions.
Tavsif
- Lead independent business analytics work and manage projects with moderate risk and complexity
- Deliver data-driven insights for business, media, and marketing decisions
- Partner with sales, planning, and account teams to turn complex datasets into practical recommendations
- Examine audience behavior, demographics, market conditions, campaign outcomes, and performance measures
- Spot emerging trends, growth opportunities, and areas for improvement
- Develop insight reports and evaluations to measure campaign effectiveness and project future performance
- Oversee analytics tools, systems, and methodologies that transform raw data into recommendations aligned with client and organizational goals
- Coach junior team members or lead projects through successful execution and delivery
Talablar
- Demonstrated problem-solving ability
- Ability to derive data-driven insights from audience, market, sales, and campaign performance data
- Skill in converting complex datasets into actionable insights
- Experience analyzing audience behavior, demographics, market conditions, campaign results, and performance metrics
- Ability to create insight reports and evaluations
- Ability to forecast performance and inform strategic decisions
- Experience using and managing analytics tools, systems, and methodologies
- Ability to mentor junior employees or manage projects
- Availability to work in the office at least three days per week, unless additional in-office attendance is required
Imtiyozlar
- Equal employment opportunity protections
- Workplace guidance covering office attendance and agency or manager expectations