The Better Cat
The Better Cat
The Better Cat is a Germany-based direct-to-consumer cat nutrition company selling food, snacks, supplements and accessories through its online store. Its products focus on high meat content, digestive support and hydration, with formulations developed alongside veterinarians and researchers. Customers can choose subscriptions, customizable bundles and trial packs, and the brand sells across several European markets. The company works across pet healthcare, food and beverage, and manufacturing.

Senior E-Commerce Lead

Lead The Better Cat’s Shopify store, CRM, conversion optimization, and customer retention. Drive launches, testing, average order value, subscriptions, and unit economics.

Apraksts

  • Manage The Better Cat’s Shopify storefront from product pages through checkout.
  • Coordinate product launches, including product pages, bundles, pricing, content, and launch plans.
  • Lead CRM operations, covering email campaigns and flows, subscriptions, churn, and win-back programs.
  • Use GA4, Shopify Analytics, and attribution tools in daily decision-making.
  • Manage bundle, cart, and post-purchase funnels, including offer strategy and copy.
  • Run A/B and landing page experiments, then act on the results.
  • Set the optimization roadmap and measure its effect on conversion, average order value, retention, and unit economics.

Prasības

  • Bring 3–4 years of experience in e-commerce, conversion optimization, or Shopify ownership, preferably with a direct-to-consumer brand.
  • Have advanced Shopify skills, including the Theme Editor, metafields, variants, and checkout.
  • Have experience with Klaviyo, AfterSell, Loop Subscriptions, UpCart, a landing page builder such as Replo, and an A/B testing platform such as Intelligems or Shoplift, or comparable tools.
  • Understand conversion rate, average order value, contribution margin, cohorts, GA4, and other attribution tools.
  • Use AI tools in your daily work.
  • Liquid, HTML, and CSS skills are helpful but optional.
  • Communicate excellently in both German and English.

Priekšrocības

  • Deutschland-Ticket for public transport across Germany
  • MacBook
  • Wellpass
  • Company merchandise
  • Snacks and drinks at the office
  • Flat organizational structure
  • Fast-paced work and opportunities for rapid personal development
  • Modern office
  • Flexible working hours
  • Flexible vacation policy
  • Additional benefits

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